Summary
The PR & Influencer Marketing Specialist is responsible for building and maintaining a positive brand image through strategic media relations, influencer partnerships, and digital campaigns. This role manages key opinion leaders (KOLs), social media influencers, and media stakeholders to increase brand awareness, engagement, and credibility.
Key Responsibilities
Public Relations
- Develop and execute PR strategies to enhance brand reputation.
- Draft and distribute press releases, media kits, and brand statements.
- Build and maintain relationships with journalists, media outlets, and industry partners.
- Monitor media coverage and prepare PR performance reports.
Influencer & KOL Management
- Identify, evaluate, and onboard suitable KOLs and influencers across platforms (Instagram, TikTok, YouTube, etc.).
- Manage influencer collaborations, campaigns, and long-term partnerships.
- Negotiate contracts, deliverables, and budgets with influencers/agents.
- Track and measure influencer campaign performance (reach, engagement, ROI).
Campaign & Brand Communications
- Work closely with marketing teams to align PR and influencer strategies with overall brand campaigns.
- Support product launches, events, and promotional activities with media and influencer engagement.
- Ensure brand consistency in all communications and influencer content.
Reporting & Analysis
- Measure effectiveness of PR and influencer initiatives through analytics and KPIs.
- Provide post-campaign reports and recommendations for future improvements.
Requirements
- Degree in Communications, Marketing, Public Relations, or related field.
- 2–4 years’ experience in PR, influencer marketing, or brand communications.
- Strong network with media, influencers, and KOLs is an advantage.
- Excellent written and verbal communication skills in English/Bahasa/Mandarin
- Creative thinker with strong negotiation and relationship management skills.
- Familiar with social media platforms, digital marketing tools, and analytics.
Job Types: Full-time, Permanent
Pay: RM4,000.00 - RM7,000.00 per month
Benefits:
- Additional leave
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Experience:
- PR & KOL: 2 years (Preferred)
Willingness to travel:
- 50% (Preferred)
Work Location: In person