Key Responsibilities *
- Lead the development, launch, and optimization of both the Affluent Banking Proposition and Islamic Wealth Management Proposition to meet the evolving needs of affluent clients.
- Collaborate with product and marketing teams to ensure the propositions are competitive, relevant, and aligned with market trends and regulatory requirements.
- Support the execution of both the Affluent Banking and Islamic Wealth Management Propositions, ensuring they address the specific financial needs of affluent and Islamic clients.
- Maintain a strong understanding of the affluent banking and Islamic wealth management landscape to ensure the propositions remain competitive and compliant with relevant regulations.
- Explore new business opportunities by identifying and developing innovative programs aimed at tapping into emerging affluent sub-segments, such as next-generation wealth, to expand the bank's client base and drive growth.
- Conduct market research and competitor analysis to ensure the bank’s offerings stay ahead of the market and cater to the unique needs of both affluent and Islamic clients.
- Develop and deliver briefing sessions for ground teams, ensuring they are well-informed about the CIMB Preferred and Islamic Wealth Management propositions, and are equipped to communicate key features, benefits, and target audiences effectively.
- Collaborate with marketing teams to create and implement communication strategies that align with the bank's overall strategy and brand image, ensuring impactful messaging for both propositions.
- Support the execution of key events to showcase the CIMB Preferred and Islamic Wealth Management propositions and enhance client engagement.
- Track and assess the performance of marketing deliverables and campaigns, gathering client feedback and data to measure the impact of the propositions in the market.
- Collaborate with cross-functional teams to analyze performance insights and make adjustments to improve the effectiveness of the propositions and client experience.
- Ensure compliance with regulatory requirements and internal policies, including conducting CET testing, updating Preferred SOPs, and ensuring all campaigns meet CIMB standards.
Job Specification *
- Qualifications: Bachelor or Master's Degree or Professional Qualification in the relevant discipline (Finance/Business/Economics/ Marketing / Communication / Public Relations or equivalent professional qualification)
- Relevant Work Experience: Minimum of 5 years of experience in related field.
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