Social Media Strategy & Platform Management
- Managing and growing Clarks social media communities on owned Facebook, Tik Tok and leverage on global IG to ensure consistent feature on SEA ANZ contents.
- ENERGISE our social channels with inspiring, entertaining and informative content, building relevance within each channel whilst staying true to the Clarks brand positioning.
- Activate a ‘Social first’ brand strategy, delivering INNOVATIVE PROGRAMS that drive follower growth and engagement in key channels; acting fast to ‘test & learn’ new initiatives that place us at the forefront of new developments within social and gaming.
- Build and nurture an engaged digital community, responding to comments, DMs, and mentions in a timely, brand-right manner.
- Encouraging user-generated content and fostering a sense of belonging.
- Monitoring social media trends and identifying potential issues that could impact the brand.
- Collaborating with other teams (retail, VM, marketing) to develop content and strategies.
- Monitoring community engagement and growth using KPIs follower growth rate, and engagement rate.
- Social media guardian for SEA and ANZ pages, ensuring alignment in content calendars, tone of voice, and brand consistency across all platforms.
- ACTIVATE UGC & influencer content as a key pillar of Clarks social strategies. Develop clear KPI’s and metrics and optimise in real time to ensure continuous improvement and growth.
- Foster relationships with influencers, and TikTok creators to amplify organic reach.
- Work with creators to produce authentic, relevant content that speaks to our target audience and product benefits.
- Track performance of influencer collaborations and ensure alignment with campaign KPIs.
- In collaboration with E-commerce Director, develop and grow a dedicated TikTok Live community – management and coordinating livestream
- Partner with internal teams and talent to ensure livestreams are entertaining, brand-right, and commerce-focused.
- Monitor social conversations, trends, and competitor activity to proactively identify content opportunities or potential risks
- Share regular insights and recommendations with the wider team to keep Clarks culturally relevant and community-first
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Exceptional written communication skills; including firm grasp of English grammar
- Minimum 3 to 5 years of experience in social media, influencer marketing, or digital community management (retail/fashion/footwear background preferred)
- Proven experience of copy writing for social channel with strong written and verbal communication skills with a sharp eye for tone, trends, and detail
- Hunger for social innovation
- In depth knowledge of social media trends, concepts, best practices, and analytics
- Organizational, Project Management, and Customer Relationship skills
- Ability to juggle multiple projects, timelines, and stakeholders in a fast-paced environment
- Experience in managing TikTok and driving engagement or commerce through livestreaming will be an advantage.
- Understanding of SEO best practices and analytics and advantage (not essential)
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