Company Description
Discover Your Path at Keypath!
About Us:
At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.
Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Australia and SE Asia, we are truly a global company.
Work Your Way:
Flexibility is one of our core strengths. At Keypath, you choose where you work—whether that’s from home, in the office, or a hybrid of both.
This is a permanent, full-time position open to candidates located in Malaysia. Applicants must be Malaysian citizens or hold a valid permit to work in Malaysia.
Job Description
Keypath Education is searching for an ambitious and visionary Senior Business Development Manager to spearhead the launch and growth of online international postgraduate degrees in the Southeast Asian market. This is a rare opportunity to drive market expansion for world-class university partners, forging influential partnerships with education agencies, corporate sponsors, and government bodies. You’ll be at the forefront of building a powerful network, elevating brand presence, and driving exponential student enrolment in the working professional market (post-experience postgraduate students).
Key responsibilities will include the following:
Strategic Growth & Business Development
- In collaboration with Keypath senior leaders, co-develop go-to-market (GTM) strategy and lead GTM execution for a portfolio of online degrees with premium Australian universities.
- Drive revenue through new market opportunities and strategic partnerships, including, in particular B2B channels including, but not limited to, international education agencies, employer channels, government bodies, or similar.
Partnership & Relationship Management
- Form a formidable partnership with both our SEA universities and our Australian universities’ international teams, championing the collaborative relationship with Keypath.
- Build and maintain strong relationships with education agencies, government bodies, corporate sponsors, and industry partners to unlock new opportunities for innovation and growth.
- Act as the key contact for regional relationships, including managing any marketing, events and/or sales agencies.
Stakeholder & Government Engagement
- Engage with government agencies and Australian diplomatic missions to advance the awareness and penetration of the online education portfolios, in collaboration with our university partners.
- Represent our university partners at industry events and high-profile delegations to enhance visibility of the online education portfolios.
- Provide targeted advice to Keypath senior leaders on strategic stakeholder opportunities, including presenting to university leadership committees.
Marketing & Event Coordination
- Lead the execution of the events-led GTM strategy to drive high-impact awareness and student enrolments.
- Deliver premium in-market activity, ensuring all events and activations are of the highest quality for our world-class university partners.
- In collaboration with Keypath marketing leaders, champion attention to detail and brand adherence on every touch point in the student journey from event promotion to new student enrolment, to the articulation experience.
- Act as the key contact for regional marketing and events agencies procured to support on execution.
Performance & Reporting
- Deeply understanding Keypath business strategy, including OKRs, and levers to maximise desired outcomes.
- Contribute to business forecasts, maintain and review relevant regional P&Ls.
- Meet and exceed targets across the marketing funnel, including B2B lead targets, enrolment targets and revenue targets.
- Performance obsession with regular insights-led advisory to senior leadership, and adjust strategy as needed.
Compliance & Risk
- Ensure compliance with university policies and the regulatory requirements of each regional market.
Qualifications
Education: Bachelor’s degree in Business, Marketing, Education, or a related field, a Master’s degree is preferred.
Experience: 10-15 years in business development, sales, or strategic partnerships, ideally with high-touch, high-commitment, complex products.
Market Knowledge: Demonstrated success in developing and executing go-to-market strategies and building B2B partnerships across Southeast Asia.
Financial Acumen: Proven ability to manage budgets, forecast revenues, and oversee regional P&L statements.
Stakeholder Engagement: Proven experience in engaging with diversity of stakeholders from high stakes government bodies and corporate partners to events & recruitment agencies.
Communication Skills: Excellent English verbal and written communication skills, with the ability to represent the organisation at senior and public levels.
Regional Expertise: Deep understanding of the Southeast Asian education landscape, including regulatory considerations, adult learner market expertise is preferred.
Please note that this position will require frequent travel to Singapore and throughout Malaysia.
Additional Information
At Keypath, we put our people first. We’re committed to creating a flexible, inclusive, and supportive work environment where you can thrive. Here’s what you can expect as part of our team:
Benefits and Rewards:
- Flexible First organisation
- All the necessary equipment for success including laptop
- Access to health & wellbeing programs including an Employee Assistance Program and Mental Health Days
- Learning & growth opportunities including access to LinkedIn Learning, Career Development Programs and Learning Labs
- Employee led Initiatives such as Culture Club, Team Green, Sustainability and more
- Company events and activities run in office and remotely
Why Keypath?
- Global EdTech Leader: Join an industry on the rise.
- Transform the World: Contribute to upskilling and reskilling globally.
- Make an Impact: Help solve future economic and social challenges.
Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.
