Job Description: Performance Marketing Lead/Manager – Supermom
Role Overview: Supermom is seeking a highly skilled Performance Marketing Lead/Manager to lead our paid acquisition efforts, with a primary focus on driving high-quality, cost-effective leads through Meta (Facebook/Instagram) and other paid ad platforms. The ideal candidate will have deep hands-on experience in campaign execution, data-driven optimization, and advanced audience strategies leveraging zero and first-party data. This role will play a critical part in shaping Supermom’s growth by integrating native CRM insights, ensuring accurate tracking, and maximizing the performance and ROI of all paid campaigns.
Key Responsibilities:
1. Strategy & Execution
o Develop, implement, and optimize paid media strategies across Meta and additional platforms (Google Ads, TikTok, etc.) to achieve lead generation and cost-per-lead targets.
o Own the end-to-end management of campaigns: audience segmentation, creative briefing, campaign setup, A/B testing, and ongoing optimization.
o Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation.
o Collaborate with product, design, and analytics to align campaign messaging and landing page experiences for optimal conversion.
2. Data, Analytics & Optimization
o Oversee the implementation and maintenance of tracking infrastructure (Facebook Pixel, Meta CAPI, Google Tag Manager, etc.) to ensure accurate measurement of campaign performance and lead validity.
o Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality.
o Leverage CDP and CRM audience syncs to minimize lead duplication and maximize audience freshness.
3. Technology & Tools
o Lead the technical setup and troubleshooting of tracking solutions (GTM, Meta Pixel, Meta CAPI, server-side tagging, etc.) o Ensure seamless data flows between website, CRM, and ad platforms, enabling closed-loop reporting and advanced audience targeting.
o Stay current with industry trends, platform updates, and privacy regulations affecting paid media and data usage.
4. Leadership & Collaboration
o Manage and mentor a team of performance marketers and/or external partners, fostering a culture of experimentation and continuous improvement.
o Partner with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights.
Required Experience & Skills
- 7+ years of hands-on experience managing large-scale paid ad campaigns, with a strong emphasis on Meta platforms.
- Demonstrated expertise in leveraging first-party and zero-party data for campaign optimization, including CRM integrations and audience segmentation.
- Advanced proficiency with:
o Google Tag Manager (GTM) for pixel and event implementation.
o Meta Conversion API (CAPI) and server-side tracking solutions.
o Customer Data Platforms (CDPs) and CRM-to-ad platform audience syncs.
- Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.
- Experience with A/B testing, creative optimization, and conversion rate optimization.
- Excellent communication, project management, and cross-functional collaboration skills.
- Up-to-date knowledge of digital marketing trends, privacy regulations, and best practices.
Scope of Work Objective: Drive efficient, scalable lead generation for Supermom by executing and optimizing paid media campaigns, with a focus on integrating CRM data and advanced tracking to maximize valid lead volume and minimize cost per acquisition.
Key Deliverables
- Launch and manage high-performing paid ad campaigns across Meta and other platforms, ensuring best-in-class cost per valid lead.
- Implement and maintain robust tracking infrastructure (GTM, Meta Pixel, CAPI) for accurate measurement and attribution.
- Integrate CRM and website data into paid media strategies, including:
o Feeding back lead validity and conversion data to optimize campaigns.
- Regularly analyze campaign and CRM data to identify optimization opportunities, reduce lead duplication, and improve targeting efficiency.
- Conduct ongoing A/B testing of creatives, audiences, and landing pages to maximize conversion rates.
- Prepare and present detailed performance reports, insights, and strategic recommendations to leadership.
- Collaborate with internal teams (product, analytics, design) to ensure campaign alignment and data integrity.
- Stay ahead of platform changes, privacy updates, and emerging tools to ensure Supermom’s paid media strategy remains competitive.
Success Metrics
- Cost per valid lead meets or exceeds target benchmarks.
- Achieve revenue targets required for paid channels.
- Increased volume and quality of leads driven by paid media.
- Improved accuracy and completeness of campaign tracking and attribution.
- Effective utilization of CRM and first-party data in campaign optimization.
- Demonstrated ROI and incremental growth from paid acquisition efforts.
This role is ideal for a data-driven, technically adept marketing leader who thrives on hands-on campaign management, advanced data integration, and measurable business impact.
