Responsibilities
- Responsible for setting up paid ad campaigns on Meta/Tiktok/etc to generate leads for different client accounts across S.E.A. (SG, MY, VN, ID).
- Constantly monitor performance of campaigns and optimise to achieve leads volume and CPL targets.
- Create creative assets and ad copies to test and learn and optimise accordingly.
- Evaluate and suggest improvements to UX/UI of landing pages to increase conversion.
- Ensure pixels are set up and campaigns are tracking accurately.
- Build and maintain dashboards to track performance, reviewing these regularly with team members and recommending potential optimisation.
- Identify opportunities and proactively suggest new ideas to achieve targets, without needing constant direction.
- Stay updated with industry trends, emerging platforms, and best practices in performance marketing.
- Leading a team of 2 other performance marketers and freelancers to drive results and output.
Requirements
- Results-driven and highly accountable, with a proactive approach to problem solving
- Minimum 3 years’ experience in digital paid ads management, either with B2C brands or with agencies/consultancies
- Proven track record in driving BoFu conversions and achieving ambitious revenue targets
- Proficient with Meta and Tiktok, other platforms are a plus
- Able to multitask and handle multiple campaigns at the same time
- Proficient in written and spoken English
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