Company Description
Sports Direct Malaysia is currently looking for Brand Partnership Manager to join our growing team.
Sports Direct Malaysia currently operates a total of 39 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.
We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).
Job Description
Responsibilities:
Your responsibilities as Brand Partnership Manager will include but not limited to:
1. Strategic Brand Relationship Management
- Serve as the main liaison between Sports Direct and assigned brands to ensure business alignment and brand consistency.
- Lead strategic relationships with key brand partners, driving long-term collaboration and mutual growth.
- Strategically manage seasonal brand planning, including sell-in schedules, executive-level engagement, and brand reviews.
2. Commercial & Brand Performance Management
- Oversee brand performance management, leveraging data-driven insights to optimize sales, profitability, and inventory health (e.g., margin, contribution, stock cover weeks).
- Manage and regularly update brand trading terms, while tracking and collecting credit notes (CN) for promotional funding in coordination with the Buying team.
- Collaborate with Call-Off teams to optimize monthly intake planning and mitigate supply risks.
3. Commercial Negotiations & Business Planning
- Negotiate high-value commercial terms, including trade agreements, promotional funding, and joint business plans, ensuring alignment with company goals and compliance policies.
- Work with the Commercial Analysis team on OTB (Open-to-Buy) planning to ensure alignment between company targets and brand forecasts.
- Ensure compliance with internal governance, funding claims, and contract terms.
4. Reporting & Analysis
- Track and analyze the brand performance measuring key metrics such as sales, contribution, margin and stock cover weeks.
- Provide regular updates to leadership on brand health, commercial outcomes, and risk mitigation initiatives.
- Collaborate in post-mortem reviews and planning cycles to drive continuous improvement in brand strategy and execution.
5. Team Leadership
- Guide and mentor junior buyers or assistants, providing clear direction and development support.
- Lead seasonal buying Sell-In and market visits to source new brands and product innovations.
Qualifications
Requirements:
- Bachelor’s Degree in Business, Marketing, Fashion Merchandising, or related field.
- Minimum 3–5 years of experience in brand management, retail buying, or strategic partnerships in the sports, lifestyle, or fashion sector.
- Proven ability to lead commercial negotiations and manage high-impact brand relationships.
- Ability to interpret sales and stock data, draw insights, and translate them into actionable business strategies.
- Excellent interpersonal, presentation, and stakeholder management skills across internal teams and external brand partners.
- Proficiency in Microsoft Excel, PowerPoint, and retail reporting tools.
- Ability to thrive in a fast-paced, matrixed retail environment with multiple priorities.
Additional Information
An opportunity like this at Frasers Group is for the fearless.
The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles - you will:
THINK WITHOUT LIMITS - and take the team with you -
BE RELEVANT - to our people, to partners, and to the planet -
OWN IT - and back yourself
