Key Responsibilities:
- Plan and execute B2B digital marketing campaigns for LearnTech programs, targeting corporate clients, HR professionals, and L&D decision-makers via email, LinkedIn, and other relevant channels.
- Develop and manage marketing assets such as brochures, landing pages, and sales enablement materials to position LearnTech offerings as strategic digital learning solutions.
- Monitor, optimize, and report on paid media campaigns (Google Ads, LinkedIn Campaign Manager) to increase campaign ROI and lead quality for learning tech and SaaS products.
- Manage marketing automation workflows in Zoho (or similar), ensuring segmentation, lead scoring, and nurturing flows are optimised for the B2B sales funnel.
- Support virtual and in-person events and webinars, including pre-event communications, content rollout, audience engagement, post-event surveys, and follow-up coordination with the sales team.
- Collaborate closely with product and sales teams to align marketing messages with campaign goals, brand positioning, and unique value propositions across platforms.
Core Competencies Required :
- SEO & SEM Execution: Solid understanding of keyword research, on-page SEO, and search engine marketing tools (Google Ads, Search Console) to boost visibility and traffic.
- Campaign Performance Analysis: Skilled in interpreting marketing data (CTR, CPL, CVR) from tools like Google Ads, Meta, LinkedIn, and GA4 to improve campaign performance and lead quality.
- Cross-Channel Content Creation: Ability to craft compelling content for different touchpoints—emails, landing pages, paid ads, and event communications—aligned with the B2B buyer journey.
- Marketing Automation & Lead Nurturing: Experience using platforms such as Zoho Campaigns to create lead generation flows and nurturing sequences that support conversion from MQL to SQL.
- Event Marketing Coordination: Proven capability in managing end-to-end marketing for webinars, masterclasses, and in-person events, including promotion, registration, and post-event reporting.
Knowledge and Skill Requirements:
- Diploma/Degree in Marketing, Communications, Digital Media, or related field.
- 1–3 years of digital marketing experience, either in-house or at an agency.
- Proficient in platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics (GA4).
- Strong understanding of SEO/SEM principles, UTM tracking, and lead performance metrics.
- Experience using marketing automation platforms like Zoho Campaigns or similar.
- Excellent written and verbal communication in English.
Benefit:
- EPF + SOCSO
- Annual Leave + Medical Leave
Job Type: Full-time
Pay: RM3,000.00 - RM4,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Experience:
- Digital marketing: 1 year (Preferred)
Location:
- Puchong (Required)
Work Location: In person