Job Purpose
The Marketing Communications, Deputy Manager is responsible for developing and executing strategic communication plans that promote the brand, products, or services by Watsons. This role involves managing internal and external communications, overseeing content creation, and ensuring consistency in messaging across all channels.
Job Description
- Create and implement integrated marketing communication strategies.
- Plan and execute marketing campaigns across multiple channels such as In-store touchpoints, digital platforms, social media, KOL management.
- Collaborate with creative teams, media agency, and vendors through campaign planning & execution to ensure campaign objectives are met.
- Monitor campaign performance to ensure all set objective are met. Track and report on communication effectiveness.
- Always to be on alert on the latest market & media trends and look for opportunities to adapt into Watsons business.
- Ensure timely monthly reporting for all post campaign performance.
Job Requirement
- Bachelor’s degree (or equivalent) in Business, Marketing, Media / PR or a related field.
- A minimum of 4–5 years of experience in media planning or a closely related field.
- Strong understanding of strategic media planning, campaign planning and marketing communications.
- Retail knowledge is an added advantage.
- Ability to manage campaigns effectively with minimal supervision, demonstrating strong time management skills and a results-driven mindset to ensure timely execution and impactful results.