Key Objective
This position reports directly to the Head, Consumer Lines. Responsible for driving the expansion of partnership distribution and business development with a key focus on new sales channels for the company.
- Achieve agreed-upon performance and financial objectives.
- Identify new business opportunities and establish strategic partnerships with major players in industries such as automotive, banking, e-commerce, gig economy, and telecommunications, targeting partners with a substantial customer base for our consumer business.
Major Duties and Responsibilities :-
1. Business Development
- Develop and secure new automotive/bank partners/digital partners with sizeable customer base
- Develop strategic pipeline management and lead pipeline management framework
- Build and maintain strong relationships with clients and key stakeholders
- Develop and explore new direct distribution channel such as digital , face-face, mobile marketing and etc.
- Develop new innovative and marketable products
- Prepare financials and proposals for submission to prospects on new initiatives
- Preparation of pre- & post- marketing plans and conduct Profit and Loss Analysis for marketing campaigns to drive ROIs
- Negotiate contracts and agreements with clients
2. Operation & Database Management
- Setting database segments, and criteria with partners to extract for any distribution activities purposes to achieve higher profitability
- Develop creative to have concepts and contents approved by partners and all internal parties i.e. Claims, CS, UW, Legal, TM and other LOBs
- Work with project manager to establish project timeline for end-to-end process
- Ensure approved marketing fund spend within budget and achieve agreed profitability target
- Liaising with key stakeholders, i.e. Underwriting, Customer Service/Operation, Telemarketing, IT and Partners for other initiatives on periodic basis i.e. daily billing, database management, script management, disputes/complaints, product positioning and campaign management.
3. Others
- Conduct market research and analysis to identify trends and insights that inform business development efforts
- Communicate on market trends and competition
- Manage partners’ compliance related matters
- Any other duties as assigned by Management
Skills
- Good analytical skill, Result oriented, Creative and able to multi tasks effectively
- Possess excellent business acumen and resourceful
- Have good interpersonal skills, capable of working independently and be part if the team player
- Insurance and financial product knowledge preferred
- Appreciate and understand Compliance and Controls
- Good computer skills and familiarity in Microsoft Offices are required
Experience
- Tertiary education with minimum 10 years working experience
- Insurance industry and/or direct marketing, digital or retail industry background will be an added advantage
Qualifications
- Minimum Diploma holder. Degree holders preferred