Duties & Responsibilities
- Work closely with the Student Recruitment Office to develop new campaigns for respective market segments
- Work closely with the in-house Media team for Facebook & Instagram management
- Oversee a social media strategy
- Identify new trends in digital marketing, evaluate the latest technologies and ensure the brand is at the forefront of industry development
- Recommend, use and optimise various communication platforms to engage with various audiences and market segments
- Manage and maintain the company's social media pages
- Create various marketing materials to be used across various media platforms (offline and online materials)
- Track and analyse digital traffic flow and provide regular internal reports
- Continually work on the Search Engine Optimisation (SEO) of the website
- Edit and post videos, podcasts and audio content to online sites
- Write copy for email marketing campaigns
- Attend networking events relevant to the company/industry
Job Requirements
- Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma, or Professional Degree in any field.
- At least 2 years of relevant work experience is required for this position.
- Able to communicate fluently in the national language, English and Mandarin.
- Good brand awareness and ability to demonstrate competency in marketing, internal communication, publicity, and editorial skills.
Job Type: Full-time
Benefits:
- Cell phone reimbursement
- Dental insurance
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Work Location: In person
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