Key Responsibilities:
- Brand Strategy & Positioning
- Develop and refine the group-wide brand architecture across restaurant, café, and future bakery brand(s).
- Ensure each sub-brand has a distinct identity while aligning with the group’s master brand and values.
- Lead rebranding/positioning work for new acquisitions.
- Marketing & Growth
- Own the marketing roadmap — digital, offline, PR, influencer, partnerships, and loyalty programs.
- Launch national and regional brand campaigns, from concept to execution and measurement.
- Drive customer acquisition and retention through data-driven performance marketing strategies.
- Brand Amplification & Awards
- Build and execute strategies to win Tatler Dining, Top Café lists, and future Michelin Guide recognitions.
- Handle all press relations, partnerships, and brand collaborations with premium lifestyle brands.
- Digital & Content Direction
- Oversee storytelling strategy across social media, content marketing, and video production.
- Champion creative excellence — lead in-house and agency partners to craft compelling, brand-aligned content.
- Expansion Marketing
- Prepare go-to-market launch strategies for new outlet openings across Malaysia and beyond.
- Develop acquisition brand integration plans (e.g., bakery, scalable café units).
- Support investor brand decks and pitch positioning in fundraising or M&A.
- Sustainability & ESG Branding
- Embed ESG narratives into marketing — transparency, community, sustainability, and ethics.
Knowledge and Skill Requirements:
- Fluent in Mandarin (written and spoken).
- Visionary storyteller who can shape and scale brands across multiple verticals.
- Strategic thinker with executional excellence — comfortable juggling creative and commercial goals.
- Proven experience in F&B, lifestyle, or hospitality branding (regional exposure a big plus).
- Strong grasp of digital trends, brand positioning, and growth marketing.
- Bonus: Experience in acquisition/integration marketing or rebranding acquired assets.
- Experience working with venture-backed brands or family-grown businesses evolving into brand groups.
- Worked on brand launches that won regional F&B or hospitality awards.
- Passion for storytelling rooted in community, fire, and food.
- Strong understanding of the F&B industry
Benefit:
- Be part of a visionary, founder-led team building a global F&B brand.
- Work on iconic brand narratives, new concepts, and exciting acquisitions.
- Influence both operational reality and creative dream.
- Competitive compensation + ESOP potential + leadership influence.
- Bonding activities, company trips, profit sharing
- Work-Life Balance
- Ownership Opportunities: Open to shareholding after 3–5 years
Job Type: Full-time
Pay: From RM10,000.00 per month
Work Location: In person
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