Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
Our team drives Grab's growth by optimizing media spend, aligning resources, and building high-impact campaigns. As a strategic partner, we collaborate across Marketing, Operations, media partners, and agencies to ensure seamless execution and successful product launches. With expertise in performance marketing, we maximize campaign efficiency and ROI through data-driven insights. Our end-to-end campaign management ensures every media touchpoint aligns with Grab's goals. Through cross-channel integration, we create a cohesive presence across digital, OOH, TV, and radio, directly impacting Daily Transacting Users (DTUs) and brand awareness
Get to Know the Role
This role is responsible for owning and driving day-to-day performance marketing strategy and operations for Grabs digital bank overseeing two markets Malaysia & Indonesia, However the candidate would be based in Malaysia. Pioneer to achieve user acquisition, cross-products adoption and reactivation targets across all digital & traditional channels while providing thought leadership to key stakeholders. Additionally, this role will initiate projects to achieve efficiency and performance of business vertical growth.
You will report to the Regional Head of Growth Capabilities (Performance Marketing & Media). This role is based onsite at Grab Petaling Jaya office.
The Critical Tasks You Will Perform
- Develop and maintain a nuanced media strategy across digital banks & related banking products for traditional and digital channels. (This includes OOH / TV / Radio / Publishers / Google / Meta / Tiktok / 3P).
- Leverage various data sources (internal / external) and combine with market level insights to set digital / ATL & BTL media strategies.
- Managing & Allocating budgets using data driven methods to ensure world-class planning and buying capabilities in accordance with the media landscape
- Set and define KPIs in collaboration with Country Marketing Head on CRM/owned media channels and local marketing initiatives.
- Drive best in class campaigns leading ROI and analyse optimum digital and offline mix to achieve KPIs.
- Manage external media agencies and media owners, including regular evaluation of delivery and services.
- Provide direct support and work in partnership with the Country Marketing Heads to guide, evangelise, and support the creation & execution of their digital strategies
- Focus on new and innovative ways of re-activating customers through constant testing & refining of new initiatives.
Qualifications
What Essential Skills You Will Need
- Bachelor's degree in business, marketing, statistics/maths or tech-related majors
- A minimum of 5 years of experience in digital performance marketing or relevant/related roles.
- A minimum of 1+ years of experience in managing a team
- Hands-on experience in executing at least one of the performance marketing channels (Google Adwords, Facebook, 3rd Party Networks) and a solid understanding of underlying tech building blocks (product feed, automation and more) is critical
- Familiar with mobile app user acquisition and retargeting; have solid knowledge about cross-channel tracking, attribution logic and MMPs
- Engage and effectively communicate with senior executive stakeholders across the organisation.
- Strong understanding of digital advertising technologies and marketing attribution models.
- Experience with start-up and/or tech-driven environments desired.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
