Job Description
Role Overview:
We are looking for a creatively sharp and data-curious intern to join our regional campaign team, directly contributing to marketing initiatives that captivate travelers across Southeast Asia.
This role is a unique opportunity to learn the commercial rhythm of a leading online travel platform, blending analytical insights with bold creative execution to drive results for our Flights, Hotels, and other lines of business.
You will be immersed in a fast-paced environment, supporting the end-to-end campaign process from ideation and on-ground activation to performance analysis.
What You'll Do:
Assist in the daily compilation and analysis of campaign performance data across Malaysia, Thailand, Indonesia, Singapore, the Philippines, and Vietnam.
Conduct market and competitor research to identify emerging consumer trends, viral content, and relevant cultural moments we can leverage for our campaigns.
Participate in creative brainstorming sessions, bringing fresh perspectives and actionable ideas for digital content, social media hooks, and promotional angles.
Support the drafting of compelling, on-brand copy for various marketing channels, including social media captions, ad copy, and email newsletters.
Provide support for on-ground marketing activations, which may occasionally require travel outside the office, state, or country.
What We're Looking For:
Must be in the final semester of your Bachelor's degree in Marketing, Communications, Business, or a related discipline. This is a mandatory requirement due to the minimum 6-month commitment and the depth of involvement in the role.
A genuine passion for travel, e-commerce, and the ever-evolving digital landscape.
A fast learner who is quick on their feet, able to adapt and thrive in a dynamic, results-oriented environment.
Strong familiarity with key social media platforms like TikTok and Instagram, understanding what makes content shareable and engaging.
An analytical mindset with the ability to look at numbers and ask "why," coupled with a keen eye for detail.
Willingness and availability to travel for campaign-related events as needed.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
