Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for the Executive, Performance - Search to join us. In this role, you will work closely with the teams across GroupM agencies to constantly improve digital operation processes, to ensure seamless workflow and increased efficiency.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Manager / Senior Manager, Performance - Search.
3 best things about the job:
- Being mentored by the best agency performance marketer in the region and working across a diverse & interesting client portfolio.
- Working among one of the largest Malaysia Performance Specialist team who constantly pushes the boundaries of digital marketing.
- A revenue driving role with the market leader in a high growth sector of the marketing services industry.
In this role, your goals will be:
In three months:
- Understand the client’s business goals and marketing objectives and understand the role SEM plays to drive their business forward.
- Great understanding of best practices and audit process to deliver best in class campaigns.
In six months:
- Continually building tests and learn frameworks across all SEM campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
- Strong relationship with your team and senior stakeholders across the business.
- Strong relationship with SEM reps across key partners.
- Contributing to campaign performance to drive continued efficiencies across all campaigns.
In 12 months:
- Contribution to evolving best practices through testing Alphas/Betas.
- Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
- Contribution to SEM strategies across new business pitches.
What your day job looks like at GroupM:
- Execute Search campaigns on major platforms (i.e. Google, Microsoft Advertising, Amazon and any self-service e-Comm platforms) across all GroupM agencies.
- Execute Digital Search Marketing activities of established local and global brands across multiple industries.
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations.
- Attain Google Ads, Search/eCommerce Platform, and Analytics certifications.
- Any other project or tasks as assigned from time to time.
What you’ll bring:
- Strong analytical, creative thinking, problem solving, and time management skills.
- Knowledge of Digital marketing preferred.
- Proactively seek feedback on your work to take it to the next level.
- Detail oriented, meticulous, responsive to deadlines, and able to multitask.
- Ongoing interest in Digital marketing, industry trends, best practices, and emerging technologies.
- Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative, and delivering results despite constraints.
Minimum qualifications:
- At least 1 year working experience in Digital Marketing or relevant industry.
- Proficiency in Microsoft Excel and PowerPoint.
- Consistently demonstrate hunger for learning and sharing.
- Effective communication skills and ability to effectively adjust to a fast-changing environment.
- Team player - able to receive and provide feedback professionally, thrive in a team environment, and able to work collaboratively.
- Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment.
More about GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
About Malaysia
GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya. Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture in the office and there is high “Semangat” in our office as half of our talent are below the age of 30.
You can expect diversity, strong collaboration and a fun yet dynamic environment here! GroupM Malaysia provides endless opportunities for marketing, media and branding professionals, to hone their skills and capabilities. We provide the support to enable ambitions to come to life, so those looking for an exciting and challenging career in media have no better place to be in than Malaysia.
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