Digital Marketing Manager

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a blended approach to office work, expecting you to collaborate and connect in one of our thriving offices on average three days per week. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have three charity days allocated to support a cause that matters to you. Position Summary: We're seeking an exceptional Digital Marketing Manager to join our dynamic marketing team as a leader driving digital growth across the Asia-Pacific accounting sector. This is a high-impact role perfect for a digital marketing all-rounder who thrives on data-driven decision making, cross-functional collaboration, and delivering measurable business results. As our Digital Marketing Manager, you'll be the strategic architect and hands-on executor of our digital marketing initiatives, working autonomously while collaborating closely with stakeholders across the organisation. You'll own the full digital marketing funnel for our accounting solutions in APAC, from awareness generation to conversion optimisation. What You’ll Be Doing: Strategic Leadership -Develop and execute comprehensive digital marketing strategies for the APAC Accountants market -Own ROI responsibility for digital marketing channels and performance metrics -Lead cross-functional initiatives with product, sales, and regional teams -Present strategic insights and performance updates to senior leadership and key stakeholders -Stay ahead of industry trends and emerging AI/LLM applications in marketing Channel Management & Optimisation -Drive organic growth through technical SEO, content strategy, and search performance optimisation -Manage and optimise paid search campaigns across Google Ads, Bing, and other platforms -Develop and execute social media advertising strategies across LinkedIn, Facebook, and emerging platforms -Continuously test, analyse, and improve website and landing page conversion rates -Integrate AI and LLM technologies to enhance campaign performance, content creation, and customer insights Analytics & Performance -Build comprehensive reporting frameworks and dashboards for stakeholder communication -Conduct deep-dive analyses to identify growth opportunities and optimisation strategies -Establish and monitor KPIs, ensuring alignment with broader business objectives -Use advanced analytics tools and machine learning for data-informed decision making -Leverage predictive analytics for campaign optimisation and forecasting Collaboration & Communication -Partner with regional teams to understand local market nuances and requirements -Work closely with content and creative teams to ensure messaging alignment across all digital touchpoints -Coordinate with sales teams to optimise lead quality and conversion processes -Mentor and guide junior team members on digital marketing best practices What We’re Looking For: Education & Experience -Bachelor's degree in Marketing, Digital Marketing, Business, or related field -4-6 years of comprehensive digital marketing experience with demonstrated leadership responsibilities -Proven track record managing multi-channel digital campaigns with budgets of $500K+ annually -Expert-level proficiency in SEO, PPC, paid social, and conversion rate optimisation -Strong B2B marketing experience, preferably in professional services or SaaS environments Technical Skills -CMS Platforms: Hands-on experience with CMS (Umbraco, WordPress, and Webflow) -Analytics & Advertising: Advanced proficiency with GA4, Tableau, SA360, Google Ads, Microsoft Ads, Meta, and LinkedIn Campaign Manager -SEO Tools: Expert-level experience with SEMrush and SERanking for keyword research, competitive analysis, and performance tracking -CRM Systems: Proficiency with Salesforce for lead management and campaign tracking -AI Tools: Hands-on experience with ChatGPT, Claude, and Copilot for marketing automation, content generation, and data analysis -Additional Tools: Experience with CRO platforms and marketing automation systems -Solid understanding of HTML/CSS and basic web development principles Analytical & Communication Skills -Exceptional analytical abilities with experience in statistical analysis and A/B testing -Outstanding written and verbal communication skills for stakeholder management at all levels -Proven ability to translate complex data into actionable insights and compelling narratives -Experience presenting to senior stakeholders and leading cross-functional strategic discussions Personal Attributes -Self-motivated with strong autonomous working capabilities and entrepreneurial mindset -Collaborative approach with excellent cross-functional relationship-building skills -Results-driven with a growth mindset and passion for continuous learning -Comfortable working in fast-paced, dynamic environments with competing priorities -Strong project management skills with ability to juggle multiple initiatives simultaneously Nice to Have -Experience in marketing to accounting professionals or in the professional services sector -APAC market experience, particularly Australia, Singapore, or Hong Kong -Advanced certifications in digital marketing i.e., Google Ads, Google Analytics, Facebook Blueprint -Experience with advanced marketing technologies (CDPs, attribution modelling, marketing mix modelling) Become part of The Access Group! At Access we're all about helping everyone Love Work and Love Life because we believe people can only be at their best when they can be themselves, love what they do and do what they love. We love the fact that we’re all different. Having more diverse perspectives at work improves how we run our business, helps us support our customers, and when you think about it, it's just more fun. So, no matter what makes you individual, as long as you’re qualified, we can’t wait for your application.