The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
In this role, you will partner with brands, online and DCM teams both locally and regionally to define, implement and execute the CRM brand consumer journey for selected brand cluster (including loyalty programs where applicable), establish key KPIs to measure success, drive best-in-class analysis and sharing across all brands.
You will drive the implementation of the full omnichannel CRM strategy in the affiliate across SEA4 markets, delivering regular KPI’s and ways of improving these KPI’s across the full affiliate (brands & omnichannel view, including 3rd party where applicable, eg. Retail.com, Pure Players, etc.)
What You Will Achieve:
- Define the omnichannel CRM roadmap to support brand equity and growth
- Partner with Brands on ad-hoc campaign strategy and execution
- Define brand in-market trigger campaign calendar
- Drives consistent KPI usage to measure success and drive best-in-class analysis
- Supports the development, increase, refinement (data quality) of the brand consumer database, as well as improving the repeat / retention levels for all brands
- Analyzes omnichannel performance to drive business strategy, profitability and future campaign investment
- Gathers and analyzes complex datasets across various platforms to provide key insights on consumer preference, define optimal consumer segments, campaign performance and market competition
- Defines metrics to assess success of campaign initiatives across consumer touchpoints
- Executes new analytics practices that augment consumer behavior knowledge and improve CRM/media targeting ROI
- Provides ongoing digital data analysis on consumer behavior and engagement through quantitative and qualitative analytical tools
- Measures and tracks new opt-ins, repeat and retention KPI's, consumer life time values for all brands
- Supports presentation of CRM key findings, insights and recommendations to Consumer Marketing partners and brand leadership
- Adopt CRM tools and techniques in the affiliate as defined
What You Will Need:
- 8 - 10 years of relevant experience in a similar industry, prior experience in leading a team would be highly preferred
- Degree in Business, eCommerce, Online Marketing or related field
- Excellent communication, proficiency in written and spoken English
- Proven track record in CRM or omnichannel marketing, with prior experience managing external agencies
- Strong leadership and influencing skills to lead multiple projects in a matrix environment
- Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships
- Strong analytical skills, fast-learning, and flexible to deal with ambiguity
- Detail orientated with strong sense of work prioritization
What We Offer:
We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:
- Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
- Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
- Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.
Who We Are:
We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.
We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles:
- Unwavering commitment to quality and excellence.
- Infusing creativity and innovation throughout all aspects of the business.
- Nurturing and developing world-class talent.
- Cultivating an inclusive and diverse workplace.
- Acting responsibly and caring for the communities we serve.
