About the team
The Creator Operations team drives the success of creator-related campaigns in the MY market by breaking down goals, crafting strategies, and coordinating cross-department efforts from planning to execution. We closely integrate with the affiliate creator ecosystem to boost creator supply and conversion growth.

Responsibilities
- Accountable for deconstructing objectives for creator-centric campaigns within the MY market, developing strategic frameworks, facilitating cross-departmental coordination, overseeing execution, monitoring progress, and conducting iterative reviews to ensure seamless integration with the affiliate creator ecosystem, thereby driving creator acquisition and conversion growth
- Leverage market intelligence, industry trends, and creator profiles through comprehensive data analysis, creator surveys, and other methodologies to identify opportunities and challenges, enabling the effective implementation of major promotional initiatives (e.g., Double Digit, Payday) and key special events (e.g., SCD, LinkShare).
- Design event mechanisms—including policy incentives, product matchmaking, and traffic resource allocation—in collaboration with business units to elevate creator engagement and maximize overall revenue generation.
- Partner with the IMC team to spearhead cross-functional collaboration, coordinate resource mobilization, and ensure the efficient execution of events from conceptualization through to delivery.
- Collaborate with other functional teams to promote product tool optimization for Creator Management workflow, supporting the long-term development of the affiliate creator ecosystem