A Social Media Meverick (or its more creative alternative) is responsible for managing and enhancing a brand’s online presence. The job scope typically includes:
1. Strategy & Planning
- Develop and execute social media strategies aligned with business goals.
- Plan content calendars to ensure a consistent brand voice and message.
- Research and analyze trends, competitors, and audience behavior.
2. Content Creation & Management
- Create engaging, high-quality content (images, videos, captions) for social media platforms.
- Work with designers, photographers, and videographers to develop visual assets.
- Ensure content aligns with the brand’s identity, tone, and target audience.
3. Community Engagement & Growth
- Monitor, respond to, and engage with followers, comments, and messages.
- Foster relationships with influencers, brand ambassadors, and partners.
- Implement growth strategies to increase followers, reach, and engagement.
4. Performance Tracking & Optimization
- Analyze metrics (engagement, reach, conversions) and generate performance reports.
- Optimize content based on insights and A/B testing.
- Stay updated on algorithm changes and industry best practices.
5. Paid Advertising & Campaigns
- Manage social media ads (Facebook, Instagram, TikTok, LinkedIn, etc.).
- Track ad performance and adjust strategies for maximum ROI.
- Collaborate with marketing teams on digital campaigns.
6. Crisis & Reputation Management
- Monitor brand mentions and online sentiment.
- Handle negative comments or PR crises professionally.
- Maintain the brand’s online reputation.
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Meal provided
- Professional development
Work Location: In person
Expected Start Date: 09/01/2025
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