Social Media Executive

The Social Media Executive is responsible for owning and executing the brand daily presence across all digital platforms. This includes:

• Posting content on Instagram, TikTok, and other platforms as scheduled.
• Translating campaign ideas from the content strategist into posts and stories.
• Writing or editing captions that align with the brand voice, tone, and campaign goals.
• Following up with the team to collect creative assets needed for posting.
• Replying to DMs, comments, and story replies professionally and promptly.
• Monitoring platform trends, hashtags, and viral sounds for brand relevance.
• Track and analyze reach, views, and engagement using built-in platform tools.
• Reporting insights and suggesting weekly optimizations based on audience behavior.
• Supporting live content coverage (events, shoots, launches).
• Ensuring timely execution of daily Stories and quick-turn content tasks.

Requirements

• 1-2 year of experience managing social media for brands (fashion)
• Familiar with Instagram & TikTok platform functions (posting, stories, DMs)
• Proficient in using Canva and IG native editing tools.
• Familiar with social media KPIs (reach, saves, engagement, DMs)
• Ability to write captions that match the brands tone (modern, poetic, local flair)
• Understands platform algorithms and knows how to optimize for reach
• Highly organized — able to manage calendars, timelines, and team flow
• Passion for branding, culture, and community storytelling
• Experience in a festive campaign or brand activation
• Personal experience as a content creator
• Interested in fashion, retail, or cultural storytelling

Job Type: Full-time

Pay: RM3,500.00 - RM3,800.00 per month

Schedule:

• Monday to Friday

Supplemental Pay:

• Yearly bonus

Experience:

• Social media management: 2 years (Preferred)
• Copywriting: 2 years (Preferred)
• Analysis skills: 1 year (Preferred)
• Communication skills: 1 year (Preferred)

Work Location: In person

Expected Start Date: 07/01/2025