About the Role
Crane Central Sdn Bhd is seeking an experienced and results-driven SEO Specialist to take full ownership of our search optimisation strategy.
This is a full-time, standalone position — you will be the driving force behind our SEO efforts, with the freedom to plan, execute, and refine strategies without the constraints of a traditional marketing team structure.
Your primary focus will be to improve our organic search performance using proven SEO best practices, with the added advantage of applying AI-powered techniques to enhance results where relevant.
What You’ll Be Doing
- Conducting in-depth keyword research, competitor analysis, and content gap identification
- Optimising website structure, metadata, and on-page elements for maximum search visibility
- Implementing white-hat on-page and off-page SEO strategies to improve rankings and organic traffic
- Monitoring and analysing website performance using SEO and analytics tools, then implementing data-driven improvements
- Collaborating closely with the director and development team to ensure technical SEO best practices are implemented effectively
- Staying up-to-date with the latest SEO algorithm changes, trends, and best practices
- (Secondary/Advanced) Applying AI SEO techniques — including Large Language Model (LLM)–driven content optimisation, semantic search targeting, and AI-assisted topic clustering — to further strengthen organic visibility
What We’re Looking For
- 3–5 years of proven SEO experience (retail, service, or IT industry experience is a strong plus)
- Strong understanding of search engine algorithms, ranking factors, and white-hat SEO techniques
- Proficiency in industry-standard SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, SEMrush)
- Analytical mindset with the ability to translate data into actionable strategies
- Excellent communication skills to work effectively with technical and non-technical teams
- Self-motivated and capable of working independently
- Bonus: Familiarity with AI-driven SEO concepts, including NLP-based keyword clustering, semantic search optimisation, and AI-assisted content analysis
Job Type: Full-time
Pay: RM6,000.00 - RM8,000.00 per month
Benefits:
- Dental insurance
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
- Work from home
Willingness to travel:
- 100% (Preferred)
Work Location: In person
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