[HIRING] Marketing Director
Join Us as a Strategic Partner to the CEO – Lead and Scale the LINE Pilates Brand
About LINE Pilates
LINE Pilates is a comprehensive Pilates brand offering both regular Pilates classes and professional instructor certification programs. We are a training-centered wellness brand based in Malaysia, rapidly growing as a trusted name in the industry. Currently, we are building a hybrid education system (online & offline) to expand across Southeast Asia and empower more people to learn, teach, and grow through Pilates.
Position Overview
As Marketing Director, you will work directly with the CEO as a strategic partner to define and execute the overall marketing direction of LINE Pilates.
You will take full ownership of the brand’s marketing strategy, lead content and performance initiatives, and drive expansion into new markets.
Key Responsibilities
1. Develop and Execute Marketing Strategy
- Build and manage long-term brand strategy and positioning
- Plan quarterly/annual marketing roadmaps and KPIs
- Design and implement strategies for brand expansion (new locations, new markets)
2. Lead Content & Campaign Planning
- Define content direction for digital platforms (Instagram, blog, etc.)
- Plan and execute promotions, campaigns, and events (online/offline)
- Manage creative partners and ensure visual/content quality
3. Oversee Performance Marketing
- Manage Meta, Google, and other paid ad channels
- Oversee ad budget, monitor ROI, and analyze performance
- Coordinate with external agencies or freelancers
4. Analyze Market & Customer Insights
- Define customer personas and analyze behavior
- Conduct competitor research and derive strategic insights
5. Lead Team & Prepare for Growth
- Collaborate with internal teams and external creatives
- Build and manage future marketing team as the company scales
Qualifications
- Proven experience in both strategic marketing and hands-on execution
- Strong sense of ownership in brand growth and expansion
- Ability to work closely with top leadership and thrive in fast-moving environments
- Experience in startup or high-growth companies preferred
- (Bonus) Background in fitness, wellness, education, or lifestyle industries
How to Apply
Please send your CV (and portfolio, if available) to:
[email protected]
Subject: [Marketing Director Application] Full Name_Date
If you’re ready to lead a brand, not just manage marketing –
we invite you to shape the future of LINE Pilates with us.
Job Type: Full-time
Pay: RM8,000.00 - RM10,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Application Question(s):
- Only applications with a CV that includes a photo will be considered.
Work Location: In person
Expected Start Date: 09/08/2025