Manager -Marketing Manager

• Marketing Campaigns
• Develop and execute marketing campaigns for product launches, promotions, and festive sales.
• Coordinate with designers and vendors for marketing materials (posters, banners, flyers).
• Social Media & Digital Marketing
• Manage the company’s social media platforms (Facebook, Instagram, TikTok, etc.).
• Plan and schedule regular content postings, including product highlights, promotions, and customer education.
• Monitor ad performance and optimize digital ads (Meta, Google, etc.).
• Brand Management
• Ensure brand consistency across all branches and marketing materials.
• Coordinate brand collaborations or sponsorships with influencers or community events.
• In-store Promotions
• Plan and monitor in-store marketing materials and POP displays.
• Liaise with branch staff to ensure campaigns are properly executed on-site.
• Customer Engagement
• Initiate marketing activities such as membership programs, customer loyalty campaigns, and surveys.
• Assist in planning birthday or first-purchase follow-ups and customer appreciation activities.
• Market Analysis
• Conduct competitor analysis and market trends specific to the optical retail industry.
• Collect and analyze campaign data to generate performance reports and improvement plans.
• Event Management
• Organize and support company events, eye check campaigns, CSR programs, and public outreach booths.
• Coordination & Support
• Work closely with the Sales, Operation, and Optometry teams to align marketing efforts with business goals.
• Prepare marketing reports and presentations for management review.

Job Types: Full-time, Permanent

Pay: RM3,000.00 - RM3,500.00 per month

Benefits:

• Maternity leave
• Meal allowance

Language:

• Mandarin (Preferred)
• Bahasa (Preferred)

Work Location: In person