Summary
The Life Cycle Marketing Manager is responsible for designing and executing customer journey strategies that maximize acquisition, retention, engagement, and loyalty. This role leverages data-driven insights to create personalized, automated, and impactful campaigns across multiple channels, ensuring customers receive the right message at the right time throughout their lifecycle.
Key Responsibilities
Strategy & Planning
- Develop and own the end-to-end customer lifecycle marketing strategy (onboarding, engagement, retention, reactivation, and win-back).
- Define customer segmentation and journeys to deliver personalized experiences.
- Collaborate with product, sales, and customer success teams to align lifecycle strategies with business goals.
Campaign Management
- Plan, build, and optimize multi-channel campaigns (email, push notifications, in-app messages, SMS, paid retargeting, etc.).
- Manage CRM/marketing automation platforms and set up workflows for lifecycle communications.
- Execute A/B testing, personalization, and dynamic content to increase effectiveness.
Data & Performance
- Analyze customer behavior, segmentation, and lifecycle metrics to identify opportunities.
- Monitor KPIs (conversion, retention rate, CLV, churn, engagement, etc.) and report on campaign effectiveness.
- Continuously optimize campaigns based on insights and data-driven recommendations.
Customer Engagement & Retention
- Drive initiatives to increase repeat purchases, subscription renewals, and customer advocacy.
- Collaborate with CX/Support teams to ensure communication consistency across all touchpoints.
- Develop loyalty, referral, or rewards programs to improve long-term customer value.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 3-4 years’ experience in lifecycle, CRM, retention, or growth marketing.
- Proficiency in CRM/marketing automation tools (e.g., Clevertap+, HubSpot, Salesforce Marketing Cloud).
- Strong analytical skills with experience using data visualization and reporting tools.
- Excellent communication and project management skills.
- Knowledge of customer journey mapping and retention strategies.
Core Competencies
- Strategic and data-driven mindset.
- Strong understanding of customer behavior and segmentation.
- Ability to manage multiple projects with attention to detail.
- Collaborative team player with cross-functional leadership.
Job Types: Full-time, Permanent
Pay: RM7,000.00 - RM8,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Application Question(s):
- Do you have experience in Clevertap+ ?
Language:
- Mandarin (Preferred)
Work Location: In person
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