About the Role
We are seeking a dynamic and innovative Digital Marketing Executive to join our team. This role will focus on strategies to enhance our digital marketing campaigns, drive engagement, and optimize performance across multiple channels. The ideal candidate is a creative problem-solver with a strong understanding of AI technologies and their application in digital marketing.
Key Responsibilities
- Develop and execute AI-powered digital marketing campaigns across platforms such as social media, search engines, and email marketing.
- Develop digital marketing content and ensure all content aligns with the brand’s strategies.
- Plan, execute, and optimize digital marketing campaigns across various channels, including social media, search engines, and email.
- Track and analyse the performance of campaigns, providing regular reports and recommendations for improvement.
- Manage the company’s social media accounts, ensuring consistent posting and interaction with followers.
- Implement and manage search engine optimization (SEO) strategies to improve website traffic and rankings.
- Monitor website traffic and user behaviour using analytics tools.
- Work closely with the design, sales, and product teams to align digital marketing efforts with broader company goals.
- Stay updated on the latest AI trends, tools, and best practices in digital marketing to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Communications or a related field.
- 2 years of experience in digital marketing, with a focus on AI-driven strategies or tools.
- Proficiency in AI marketing platforms.
- Strong understanding of machine learning concepts, predictive modeling, or natural language processing as applied to marketing.
- Experience with AI-powered advertising tools (e.g., Smartly.io, AdCreative.ai) is a plus.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with SEO, SEM, social media marketing, and content marketing principles.
- Strong communication and collaboration skills to work cross-functionally with teams.
- Ability to adapt to a fast-paced environment and stay ahead of industry trends.
Job Type: Full-time
Pay: RM4,000.00 - RM5,000.00 per month
Work Location: In person
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