Role Overview
We are seeking a creative, data-driven, and visionary Content Lead to spearhead our content and video strategy across Meta (Facebook/Instagram), TikTok, and emerging video platforms. This role blends creative storytelling with performance marketing, ensuring our content not only captivates but also converts. You will lead a talented in-house team, collaborate with cross-functional partners, and leverage the latest AI tools to drive our brand forward.
Key ResponsibilitiesContent Ideation & Storytelling
- Develop innovative content concepts tailored for Meta, TikTok, and other video-first platforms.
- Craft compelling narratives that communicate PTT Outdoor’s brand story and highlight our products in ways that resonate with diverse audiences.
- Lead dynamic brainstorming sessions, translating business objectives into actionable and engaging content ideas.
Ad Creation & Performance
- Design and produce high-performing ads optimized for direct response and brand engagement, utilizing best practices for Meta and TikTok.
- Analyze ad performance data, iterating on creative output to maximize reach, engagement, and ROI.
Production Leadership
- Oversee the entire content production process, from scripting and shooting to directing and editing.
- Collaborate closely with our in-house video editor, providing creative direction and actionable feedback to elevate content quality.
- Ensure all content aligns with PTT Outdoor’s brand guidelines, maintaining a consistent voice and visual style.
AI Integration
- Explore, evaluate, and implement AI tools for content ideation, video editing, and bulk content generation to streamline workflows and boost output.
Team Collaboration & Mentorship
- Lead and mentor the creative/video team, fostering a collaborative, innovative, and growth-oriented environment.
- Work cross-functionally with marketing and product teams to ensure content supports broader business goals and campaign strategies.
Essential Skills & Experience
- Proven experience in content creation for Meta and TikTok ads, with a portfolio of high-performing campaigns.
- Strong storytelling, scripting, and visual concepting abilities.
- Proficiency in video production, including shooting, directing, and editing using tools such as Adobe Premiere Pro, Final Cut Pro, or similar.
- Experience using AI tools for content creation is highly desirable.
- Demonstrated leadership experience or clear potential to lead and mentor junior creatives/video editors.
- Analytical mindset with the ability to interpret data and optimize content accordingly.
- Excellent communication and collaboration skills.
Why Join PTT Outdoor?
- Be part of a fast-growing, purpose-driven brand with a large and engaged digital audience.
- Lead creative projects that directly impact the way Malaysians experience the outdoors.
- Collaborate with passionate, talented teammates in a supportive and innovative environment.
- Access to the latest tools and technologies in digital content and AI.
- Opportunities for professional growth, learning, and adventure.
Job Types: Full-time, Freelance
Pay: RM5,000.00 - RM6,500.00 per month
Benefits:
- Free parking
- Opportunities for promotion
- Professional development
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
Application Question(s):
- Describe a time when you used AI tools (such as for video editing, content ideation, or bulk content generation) in your workflow. What tools did you use, and how did they impact your content creation process and results?
- 1.
Can you share a link to a Meta (Facebook/Instagram) or TikTok ad campaign you’ve led, and briefly describe your creative process, the results achieved, and any optimizations you made based on performance data?
Work Location: In person
