ABOUT US:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Timberland, Vans and The North Face.
About the role:
The Content Writer will craft compelling, engaging, and conversion-driven English marketing copies for push notifications, newsletters, paid ads, banners, blogs, and more. This role is pivotal in delivering consistent, high-quality communications across all digital platforms (E-commerce, emails, marketplace), ensuring alignment with GMG sports brand's tone and SEO best practices. Collaborating closely with marketing, design, and trade teams, the Content Writer inspires, informs, and delights customers, helping them make informed purchase decisions. Strong writing skills, attention to detail, and the ability to meet deadlines in a fast-paced E-commerce environment are essential for success in this role.
Responsibilities:
- Develop, write, and edit engaging English marketing copies for push notifications, newsletters, paid ads banners, blogs, and other digital marketing platforms for GMG Sports’ digital platforms.
- Collaborate with marketing and design teams to ensure consistency in messaging and brand voice across all customer touch points.
- Conduct research on product features, industry trends, and target audience to tailor copy that drives engagement and sales.
- Optimize content for SEO where applicable, ensuring visibility across search engines and digital channels.
- Proofread and edit copy to ensure grammatical accuracy, tone consistency, and brand alignment.
- Work with internal stakeholders to ensure that content aligns with ongoing campaigns and promotions.
- Monitor and report on content performance metrics, adjusting strategies to improve engagement and conversion rates.
- Manage deadlines and multitask efficiently to support the company's fast-paced marketing calendar.
In order to succeed in the role, you should ideally have:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (Master’s is a plus).
- 2+ years of content or copywriting experience, preferably in E-commerce or retail.
- Excellent written and spoken English; other languages are a bonus.
- Strong writing and editing skills with a clear grasp of tone, voice, and audience targeting (Sports/E-commerce segment preferred).
- Familiarity with SEO best practices to boost content visibility and product traffic.
- Excellent proofreading to ensure error-free, consistent messaging.
- Ability to manage multiple content projects and meet tight deadlines.
- Basic understanding of content performance metrics (e.g., open rates, CTRs).
- Creative thinking with the ability to pitch fresh content ideas.
- Awareness of E-commerce demands such as promo cycles and seasonal campaigns.
