If you are looking to excel and make a difference, take a closer look at us…
Functional (job responsibilities)
- Brand guardian to set style guides, brand guidelines to build consistent brand imagery across all brand properties and assets, and provide guidance and advisory to the Group, including regional markets.
- Manage creative process including conceptualization, visuals, copywriting and production to ensure impactful campaign execution
- Creating and managing brand, corporate and promotional materials, collaterals and brand assets to support brand and other business units
- Manage execution of bankwide, HLISB, BCB campaigns to ensure timely and accurate delivery.
- Manage execution of corporate brand initiatives, including support of internal bank divisions eg. HR, Digital Innovation, Customer Experience
- Plan and manage HLB Brand Promise project across all markets including MY, SG, KH, VN, HK
- Support in coordination and execution of key marketing campaigns to drive brand health and visibility
Managerial (team/group responsibilities)
- Manage advertising agencies, production houses and vendors to execute advertising campaign and materials in required timelines
Organizational (organizational responsibilities)
- Maintain & update centralized brand guideline as reference and advisory to organization and Group
- Manage and track brand project budget and expense.
Education/Qualification
- Degree in Advertising, Mass Communications or equivalent.
Experience
- Past experience in Account Servicing or Strategic Planning in advertising agency; or experience in Brand or Marketing department
- Proven experience in managing and executing effective advertising campaigns and on-ground activations or events.
Special Skills
- High attention to detail
- Creative thinking, ability to generate quick out-of-the-box ideas which address business objectives
- Strong coordination skills, able to manage complex projects across multiple parties and keep track + control of deliverables, timelines and budget.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
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