PR/Communications Director - National Marketing Office, Malaysia

PR/Communications Director - National Marketing Office, Malaysia

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

The National Marketing Office (NMO) Communications team forms part of a dynamic global team of communicators who play an integral role in the company’s storytelling - with a strong focus on growth, inclusivity and purpose.

We are looking for a Communications Director - to drive Hilton’s external communications across the region, with a particular focus on customer engagement, which aims to shape the next era of travel for our guests. For more than 100 years Hilton has sought to fill the earth with the light and warmth of hospitality by delivering exceptional experiences and friendly stays – every hotel, every guest, every time. The role has a strong focus on brining those experiences to market.

Working within the national marketing office, the role will cover a broad mix of external and executive communications, made up of consumer PR (60%), corporate PR ie development/HR comms/our growth story (30%), issues and crisis (10%).

Position Statement (if any)

The Marcom Director is responsible for the strategic planning of the hotels marketing activation for all business segments. He / she is also responsible for aligning the hotels position in market with all relevant media channels, working with the commercial teams to ensure relevancy of the hotel against compset.

What will I be doing? Position Summary (bullet points)

As the Communications Director, you will be responsible for performing the following tasks to the highest standards:

Serve as a key storyteller for Hilton, working closely with third-party agencies to identify and develop media and PR opportunities at the country level. Collaborate with multiple properties to elevate Hilton’s brand narrative across all revenue streams.

Consumer communications

• Scope and direct major key source market communications supporting brand and commercial objectives at a Country and Hotel level. This includes activation across owned, earned and paid media, with a combination of campaign-style and real-time execution.
• Contribute to the success of Hilton's global communications activity – Ensuring representation in global and regional storytelling.
• Manage and maintain key relationships (including priority media) outside the company. Liaise with media to communicate Hilton’s story in and respond to enquiries
• Manage PR agencies and external vendors in delivering brand, country-level and hotel activities including enabling the commercial ramp-up of new openings.
• Distribute press release and monitor media coverage

Corporate communications

• Develop, manage, and deliver against a strategic communications plan, ensuring the initiative is well woven into existing work across APAC Communications team and work closely with senior SEA stakeholders across various groups (Brand, Commercial, Human Resources, and Operations, etc.) to support business needs and ambitions.
• Adapt global and regional messages for country-level needs, find new and creative ways to engage key audiences and establish ways to track and measure progress and success.
• Support the SEA press office in issues and crisis management through providing counsel, drafting initial responses and securing sign-offs on statements from Hilton corporate
• Partner with regional communications leads for translation of communications materials as required.
• Learn, manage, use (and when needed set-up) tools, channels, and processes in support of communications.
• Act as a role model for junior members of the team – providing guidance and support in all aspects of communications. While every member of the team has defined areas of responsibilities, we are a small and tight knit team with members of the team engaging and stretching across communications areas and projects as needed.

Direct Reports

Direct Report – National Marketing Social Media Manning

What are we looking for?

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Proven 8 years + experience within communications and in particular consumer communications.
• Superior writing, presentation and public speaking skills, and creative mind-set.
• Naturally curious, open to learning new things every day.
• Prior experience working in a newsroom or as a reporter’ and ‘Has strong relationships with local media partners.
• Strong project management skills and capabilities, with an ability to independently lead several priority items and partners simultaneously.
• Ability to absorb and distil information quickly.
• The ability to navigate ambiguity and unchartered territory, problem solve, think strategically, connect dots and execute efficiently in a matrixed organization.
• Superb professional presence, interpersonal skills, and strong ability to develop and maintain excellent relationships with key stakeholders.
• Experience with cross-functional teamwork and collaboration.
• Organized, self-starter, proactive with strong collaboration skills and team mentality.
• Thrives on a fast paced, globally matrixed workplace and business, within a busy communications team environment.
• Team player with a positive, ‘can do' attitude – bringing new ideas and fresh perspective whenever possible.
• Experience in conceptualizing and creating short-form content for social media

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!