Summary
The Marketing Operations & Automation Executive supports the marketing team by managing marketing systems, automation workflows, and data processes to drive efficiency, scalability, and performance. This role ensures campaigns are executed smoothly across channels, with accurate tracking, reporting, and optimization using Clevertap+ or Power BI.
Key Responsibilities
Marketing Operations
- Manage and maintain marketing platforms (CRM, email, automation tools, analytics).
- Support campaign execution by setting up workflows, audience segmentation, and tracking.
- Ensure data accuracy, hygiene, and integration across marketing and sales systems.
- Implement lead management processes, including scoring, routing, and nurturing.
Marketing Automation
- Build and optimize automated marketing journeys (email, push, in-app, SMS).
- Work with marketing teams to create personalization and dynamic content strategies.
- Monitor campaign deliverability, engagement, and conversion performance.
- Conduct A/B testing and recommend improvements for higher ROI.
Analytics & Reporting
- Track and report on campaign performance (CTR, open rates, conversion, pipeline impact, etc.).
- Provide insights to improve marketing effectiveness and customer engagement.
- Maintain dashboards and ensure alignment of marketing KPIs with business goals.
Requirements
- Bachelor’s degree in Marketing, Business, IT, or related field.
- 1–3 years of experience in marketing operations, CRM, or automation.
- Hands-on experience with tools such as Clevertap+, Power BI or similar.
- Strong analytical and problem-solving skills.
- Basic knowledge of HTML/CSS for email templates is an advantage.
- Detail-oriented with excellent organizational skills.
Core Competencies
- Strong technical aptitude with marketing systems.
- Data-driven and process-oriented mindset.
- Ability to multitask and manage deadlines.
- Team player with strong communication skills.
Job Types: Full-time, Permanent
Pay: RM4,000.00 - RM5,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Application Question(s):
- Have you used Clevertap + or Power BI?
Language:
- Mandarin (Preferred)
- English (Preferred)
Work Location: In person