Marketing Director - National Marketing Office, Malaysia

Marketing Director - National Marketing Office, Malaysia

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Position Statement (if any)

The Marcom Director is responsible for the strategic planning of the hotels marketing activation for all business segments. He / she is also responsible for aligning the hotels position in market with all relevant media channels, working with the commercial teams to ensure relevancy of the hotel against compset.

What will I be doing? Position Summary (bullet points)

As the Marcom Director, you will be responsible for performing the following tasks to the highest standards:

to the highest standards:

• Strategic Marketing Planning - Develop and implement integrated marketing communication plans that align with the hotel’s business objectives.
• Collaborate with sales and revenue teams to support promotions and drive revenue.
• Content Creation & Management - Oversee the creation of compelling content for digital platforms, print materials, and advertising campaigns.
• Ensure all marketing materials adhere to brand guidelines and maintain a consistent tone of voice.
• Public Relations - Build and maintain relationships with media, influencers, and key stakeholders to secure positive coverage.
• Prepare press releases, media kits, and articles to showcase the hotel’s activities and achievements.
• Digital & Social Media Management - Manage the hotel’s social media channels, ensuring engaging content and active community management.
• Optimize the hotel’s website and online presence for search engines and user experience.
• Event Promotion - Plan and promote hotel events, including launches, conferences, and special campaigns.
• Coordinate with the events team to ensure successful execution and post-event publicity.
• Brand Management - Ensure brand consistency across all communication channels and touchpoints.
• Monitor and evaluate the effectiveness of marketing campaigns, making adjustments as needed.
• Performance Analysis - Track and analyze key performance indicators (KPIs) for marketing campaigns and initiatives.
• Provide regular reports to senior management with insights and recommendations for improvement.
• Team Collaboration & Leadership - Supervise and mentor junior marketing team members, providing guidance and support.
• Work closely with other departments to align marketing efforts with operational goals.

Direct Reports

Marcomm headcount

A Marcom Director serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Hospitality: We are passionate about delivering exceptional Guest experiences.
• Integrity: We do the right thing all the time.
• Leadership: We are leaders in our industry and in our Communities.
• Teamwork: We are team players in everything we do.
• Ownership: We are owners of our actions and decisions.
• Now: We operate with a sense of urgency and discipline.
• At least 10+ years working experience in Marketing hospitality, travel, lifestyle consumer brands across Malaysia and SEA.
• 3+ years leading and developing teams
• Possess creative writing skills.
• Strong knowledge of advertising media planning and printing production.
• Knowledge in Word, Excel, web and basic knowledge of desktop publishing systems.
• Organized, detail-oriented and good administrative skill.
• Good communication with local news media.
• Fluent in spoken and written English to meet business needs.
• Able to be resourceful, creative and maintain flexibility.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

What are we looking for?

A Marcom Director serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Hospitality: We are passionate about delivering exceptional Guest experiences.
• Integrity: We do the right thing all the time.
• Leadership: We are leaders in our industry and in our Communities.
• Teamwork: We are team players in everything we do.
• Ownership: We are owners of our actions and decisions.
• Now: We operate with a sense of urgency and discipline.
• At least 5 years working experience in the Marketing and Public Relations department of international brand hotels.
• Possess creative writing skills.
• Strong knowledge of advertising media planning and printing production.
• Knowledge in Word, Excel, web and basic knowledge of desktop publishing systems.
• Organized, detail-oriented and good administrative skill.
• Good communication with local news media.
• Fluent in spoken and written Chinese and English to meet business needs.
• Able to be resourceful, creative and maintain flexibility.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!