Executive, CRM at MyTOWN Shopping Centre

Job ID: REF6244P

Date posted: 23/07/2025

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.
MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, log on to http://www.mytownkl.com.my/

PURPOSE OF THE JOB

Be an enthusiastic, proactive person to initiate, support and execute designated marketing duties, a team player with a pleasant personality to establish good working relationships with internal and external parties, able to work independently and resourceful in delivering the marketing objectives effectively and efficiently.

RESPONSIBILITIES OF THE JOB

1. Plan, execute, and coordinate a variety of marketing, promotion, and thematic events (promotion, events, external collaboration) to enhance shoppers' loyalty and encourage retail sales.

2. Create and schedule social (approved) contents, photos, and relevant information to the mall’s website and CRM channels’ application (WhatsApp, Push Notifications, EDM, SMS other related platforms) to build engagement with members.

3. Manage and ensure information between mall and shoppers’ profile is timely, accurate and reinforces the mall’s brand identity and positioning in reward program.

4. Maintain relationships with service providers, tenants, vendors, and publishers to ensure collaboration in marketing activities and joint promotions.

5. Assist in the administrative and corporate records of the department.

6. Support and responsible for procurement related to campaigns, activities, and capex items.

• Diploma in Retail, CRM, Loyalty, Marketing, Digital Marketing, Public Relations, Communications, or any related field
• 1 - 3 years of experience relatable to CRM, Apps, Reward program.
• Any related course or professional course attended.
• Good team player with ability to work effectively in a cross-functional teams.
• Positive attitude and highly motivated with strong sense of responsibility and able to work independently.
• Fluent English, both in written and spoken. Knowledge of other languages is an added advantage.
• Proficient in Microsoft Excel, PowerPoint, Word, and other office applications.

Motivation (Top 5 points)

• Passionate to try out something new.
• Results-oriented.
• Creative and open-minded approach.
• Ability to work under pressure and to meet deadlines.
• Desire for continuous improvement and growth.

Knowledge (Top 10 points):

• Ability to work in a challenging and fast-paced environment with exceptional quality and minimal supervision.
• Proactive, independent, team player, organized, ability to work under pressure, and meet deadline.
• Possess great interpersonal communication skills.
• Creative as well as analytical.

Capabilities (Top 10 points):

• Passion & Commitment: Enthusiastic and result-driven, one who has a give-their-best attitude. Focus on what adds value for the customers. Follow through on commitments. Adapt to a changing environment and resourceful to work within short timeline.
• Integrity: Accountable and honest. Open to giving and receiving feedback. Establish trustful relationships and abide to SOP’s.
• Leadership by Example: Show MyTOWNKL values through behaviours and actions. Open, straightforward, and reliable with others. Handle challenging situations and make decisions using MyTOWNKL values for guidance. Take responsibility for own actions and mistakes.
• Common Sense & Simplicity: Curious to learn and try new things and inspires other to do the same. Communicate clearly and effectively. Take responsibility to understand expectations and goals for my role. Take responsibility to understand the direction of my organisation and contributes ideas that makes sense.
• Daring to be Different: Thinks out-of-the-box. Challenge existing ways of doing things. Take responsibility to contribute to marketing objectives and business goals. Take initiatives and try new ideas without fear to failure. Use mistakes as opportunities for development and improvement.
• Teamwork & Togetherness: Collaborate with colleagues, across departments and functions. Contribute to a positive and inclusive climate. Recognise the value of people with different skills, cultures, and backgrounds. Support and help colleagues, when necessary, by extending helps on knowledge and execution of CRM activities planning and management.