Job Summary:
The Content Creator Executive in the fashion industry will be responsible for producing and curating high-quality, engaging, and on-brand content that resonates with the target audience across various digital platforms. This role involves creating visual and written content that tells the brand’s story, showcases products, and supports marketing campaigns, all while maintaining the company’s aesthetic and voice. The ideal candidate will have a passion for fashion, a keen eye for detail, and an understanding of content trends in the fashion world.
Key Responsibilities:Content Creation & Production:
- Develop creative content for the brand’s social media platforms (Instagram, TikTok, Facebook, Pinterest, etc.), website, and digital marketing campaigns, including photos, videos, blogs, stories, and more.
- Produce editorial-style photoshoots, videos, and other multimedia content that aligns with the brand’s style, image, and seasonal collections.
- Capture behind-the-scenes content, interviews, product features, and styling tips to engage with the audience and build brand loyalty.
- Ensure all content reflects the latest fashion trends, maintains the brand’s voice, and showcases the company’s products in a visually appealing and innovative way.
- Edit and enhance images, videos, and other visual content to ensure high quality and consistency with brand guidelines.
- Collaborate with the marketing, social media, and design teams to align content with campaigns, product launches, and promotional events.
Content Strategy & Planning:
- Develop a content calendar in collaboration with the marketing and social media teams, ensuring timely and strategic delivery of content that aligns with key events, fashion launches, and seasonal trends.
- Research the latest fashion trends, influencer collaborations, and cultural movements to ensure content stays fresh, relevant, and on-trend.
- Use insights and analytics to optimize content strategy, experimenting with different content types (e.g., Reels, TikToks, product unboxings) to boost engagement.
- Identify opportunities for repurposing content across multiple channels to maximize reach (e.g., transforming a photoshoot into Instagram posts, TikTok videos, or blog articles).
Brand Storytelling & Messaging:
- Write compelling, engaging copy for social media captions, blog posts, product descriptions, and website content that aligns with the brand’s tone, style, and values.
- Collaborate with the marketing and PR teams to ensure messaging is consistent across all content and that key brand stories are communicated clearly.
- Contribute to developing creative concepts for marketing campaigns, seasonal collections, and influencer partnerships, making sure all content aligns with overarching brand goals.
Job Types: Full-time, Permanent
Pay: RM2,500.00 - RM3,000.00 per month
Work Location: In person