Sales Manager

Official Job Description

Position: Sales Manager
Company: Minaz Sdn Bhd
Industry: Fashion & Apparel
Reports To: Head of Business / Managing Director
Employment Type: Full-Time

Position Summary

The Sales Manager plays a critical role in driving the company’s overall sales growth across retail, e-commerce, and wholesale channels. This position is responsible for developing and executing strategic sales plans, leading and motivating the sales team, managing key accounts, and ensuring operational excellence in all sales-related activities. The Sales Manager will also collaborate with cross-functional teams to strengthen Minaz’s market presence and maintain its competitive advantage in the modest fashion industry.

Key Responsibilities

• Develop and execute comprehensive sales strategies across retail, e-commerce, and wholesale channels to achieve monthly, quarterly, and annual revenue targets.
• Lead, motivate, and manage the sales team by setting clear KPIs, conducting regular performance reviews, and fostering a high-performance culture.
• Oversee day-to-day sales operations, ensuring effective execution of promotional campaigns, customer service excellence, and compliance with company SOPs.
• Collaborate with the marketing department to plan and implement product launches, campaigns, and events that drive sales growth and brand visibility.
• Manage product pricing, promotions, and discount structures to optimize profitability and maintain market competitiveness.
• Conduct sales forecasting, pipeline management, and budget planning while monitoring variances to ensure accuracy and accountability.
• Strengthen and expand relationships with key accounts, distributors, agents, VIP customers, and other strategic business partners.
• Design and implement customer loyalty, retention, and engagement programs to enhance customer lifetime value.
• Analyze sales performance data, customer purchasing behavior, and fashion industry trends to identify growth opportunities and address performance gaps.
• Benchmark competitors and evaluate market conditions to develop strategies that secure Minaz’s market leadership in the modest fashion segment.
• Coordinate with supply chain and merchandising teams to ensure effective stock management and prevent overstocking or stock-out issues.
• Represent the company at fashion shows, exhibitions, trade fairs, and industry networking events to build brand presence and capture new business opportunities.
• Introduce and implement new sales initiatives, technologies, and distribution methods to improve efficiency and market reach.
• Prepare and present detailed sales reports, highlighting performance achievements, risks, and corrective action plans for senior management.
• Expand the reseller, agent, and wholesale network to increase geographical coverage and revenue diversification.
• Support the company’s business expansion initiatives, including the opening of new outlets and market entry strategies both locally and internationally.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, Management, or a related field. A Master’s Degree is an added advantage.
• Minimum 6–8 years of progressive experience in sales, with at least 3 years in a managerial role (preferably in the fashion/retail industry).
• Proven track record of achieving and exceeding sales targets.
• Strong leadership and people management skills with the ability to inspire and drive performance.
• Excellent communication, negotiation, and relationship-building abilities.
• Analytical and data-driven mindset with proficiency in sales forecasting and reporting.
• Proficient in Microsoft Office, CRM systems, POS, and e-commerce platforms.
• Highly adaptable, results-oriented, and able to thrive in a fast-paced and competitive environment.

Core Competencies

• Leadership Excellence – Ability to guide, coach, and inspire teams toward high performance.
• Strategic Thinking – Strong capability to design and execute impactful sales strategies.
• Business Acumen – Deep understanding of fashion retail dynamics, consumer behavior, and industry trends.
• Negotiation & Influence – Skilled in managing high-value accounts and closing significant deals.
• Customer-Centric Approach – Dedicated to delivering superior customer experiences and fostering loyalty.
• Analytical Mindset – Ability to interpret data, identify patterns, and make data-driven decisions.

Employment Details

• Position Level: Managerial
• Location: HQ, Minaz Sdn Bhd
• Salary: Competitive, commensurate with experience (inclusive of incentives & performance-based bonus)
• Working Hours: Monday to Friday, 9:00 AM – 6:00 PM (with flexibility as required)
• Benefits: Staff discounts, annual leave, medical coverage, EPF & SOCSO, training & development programs

Job Types: Full-time, Permanent

Pay: From RM5,000.00 per month

Language:

• Bahasa (Preferred)
• English (Preferred)

Work Location: In person