RESPONSIBILITIES
As our Retail Specialist, Travel Retail, you are responsible for Retail Sales development including promotional and merchandising activities related to a Duty-Free distribution channel and organization. The job holder plans activities and promotions together with the Retail Manager, set the targets, implement the activities, control results and budgets and issue monthly retail sales reporting. The Retail Specialist is responsible for maximizing in-store brand exposure and positioning, and for providing feedback on competitors' and retailers sales and activities
YOUR MAIN FOCUS :
RETAIL SALES/EXCELLENCE
- Regular updating of monthly sales report via HUB/internal trackers
- Collaborate closely with retailer to ensure timely on-counter date for newness
- Monitor closely on the retail performance of newness and our core lines
- Plan and implement suitable incentives to drive sell-out in line with competition standards.
- Identification of any likely risk/opportunities from itemized sales report and make necessary recommendations to Retail Manager
- Set ambition & goals including Retail Sales Targets and implement all action plans in co-ordination with the Retail Manager
- To drive improvement in store ranking/market share of Coty brands (KPI)
- Identify potential space improvement at shopfloor or any opportunities to improve our retail sales performance
- Provide an in-depth monthly analysis of the market to Retail Manager & other Departments within Travel Retail.
MERCHANDIZING EXCELLENCE
- Ensure timely updates merchandizing grids/visuals for all newness in accordance with our corporate guidelines in collaboration with the airport coordinator
- Perfect retail merchandizing excellence and visual merchandizing to observed at all times (sufficient testers, testers stand, lighting, clean counters etc)
- To prepare planogram proposal to floor team for execution
- Preparation and shipment of counter-tools (ie: gifting elements, posm etc) in customers’ orders. To work closely with Demand Planner on fulfilment rate of non-sellables
- To conduct regular TRIP CHECKS for key market
- To nurture strong business partnerships with shopfloor team
- Partner closely with marketing and merchandizing team to put forward recommendations.
- To readily share competitor’s insight & propose appropriate actions to maximize sales and brand visibility
PROMOTION EXECUTION
- Execution of all planned promotions (recruit promoters, GWP’s, set targets in agreement with Retail Manager, set-up)
- Preparation of COMA deck for MPM team for promotion execution
- Co-ordinate, analyse and exploit all data on the activity level of the points of sale, on the feed-back of merchandising and promotional activities of Coty brands and competitors
- Regular update of TRIP platform and CCR
- Provide weekly and monthly updates and follow-up on key information, promotion results, budgets and costs to the Retail Manager
- Keeps abreast of and provides info on competitor activities, making recommendations to boost sales
ADMINISTRATIVE SUPPORT
- Support Retail Manager in preparation of MBU & Business Review. Provide feedback to help Retail Manager compile.
- Coordinate with the registration team to renew the Product Registration Certificate
- PR/PO creation
INVENTORY CONTROL/FULFILMENT
- Monitor closely on sellables and including short shipment to flag the potential risks to BA team
- Maintain adequate inventory levels in retailer’s doors, warehouse inventory, sellable stock, testers, promotional items, advertising materials etc.
- To keep track of retailers’ placement of newness orders and short shipment
BA MANAGEMENT
- Lead and motivate the BA Team and develop their product knowledge and selling techniques
- Ensure every BA is an Ambassador of the Brand they represent by coaching and providing feedback to them on service behaviors that drive Retail Excellence
- Monitor BA monthly sales performance and examine ways to improve their productivity.
- To monitor and update BA database
- To create CCR for their monthly salary
- Uniform management
PRODUCT TRAINING
- Plan and execute training calendar to our retailers in collaboration with the education team
E.COM/ TRADE MARKETING
- To improve Coty E.Com presence in retailers platforms (regular updates of newness and banner updates)
- Develop and execute effective livestream programme by working with cross-functional teams (marketing, commercial, retail & education team)
- To collaborate across cross-department to drive instore activities especially during KCP
- Stay abreast of the competitive landscape and propose new initiatives to Retail Manager.
Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
The team consists of Commercial professionals and you will work closely together with several departments such as Education and Marketing teams. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.
YOU ARE A COTY FIT
You like to make a difference. As an experienced Retail Specialist, you will share your valuable experience with the team and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
- At least 3-5 years' working experience in Retail, Beauty experience is preferred
- Industry knowledge & Travel Retail experience a plus, but not essential
- Competent in excel & PowerPoint.
- Good negotiation skills
OUR BENEFITS
As our Retail Specialist, Travel Retail some of the benefits you will receive are:
- Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
- Product Allowance: Employees can order from a selection of Coty Products each year
- Free goods: Employees would be able to enjoy occasional free products due to Company’s initiative
- Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
