Job Summary
We are seeking an experienced and strategic-minded Paid Ads Specialist (Lead) to take charge of our paid advertising initiatives. As a Lead Paid Ads Specialist, you will be responsible for overseeing the planning, execution, and optimization of paid advertising campaigns, driving the team towards achieving ambitious business goals. This role requires a combination of hands-on expertise, leadership skills, and the ability to develop and implement advanced paid media strategies.
Responsibilities and duties:
Leadership and Strategy
- Provide leadership and guidance to the paid ads team, ensuring alignment with overall marketing
and business objectives.
- Develop and execute advanced paid media strategies to maximize ROI and achieve long-term
business growth.
Campaign Planning and Execution
- Lead the development of comprehensive paid advertising strategies, including audience targeting, remarketing, budget allocation, channel selection and cross channel optimisation.
- Oversee the creation and optimization of ad creatives and landing pages, ensuring they align with brand messaging and resonate with the target audience.
Team Collaboration
● Collaborate with cross-functional teams, including creative, content, and analytics, to ensure
cohesive and integrated marketing campaigns.
● Foster a collaborative and innovative team culture, encouraging continuous learning and
development.
Performance Analysis and Optimization
● Utilize advanced analytics tools to analyze campaign performance, identify trends, and make
data-driven recommendations.
● Implement testing methodologies and optimization strategies to continuously improve campaign
effectiveness.
Budget Management
● Manage and allocate advertising budgets effectively, ensuring optimal return on investment.
● Provide strategic recommendations on budget adjustments based on performance data and business goals.
Stay Ahead of Industry Trends
● Stay informed about industry trends, emerging technologies, and changes in the digital advertising landscape.
● Integrate new opportunities and innovations into the paid media strategy to maintain a competitive edge.
Qualifications and skills
● Bachelor’s degree in Marketing, Advertising, Business, or related field.
● At least 2 - 3 years of working experience in the related field is required for this position.(Junior welcome to apply)
● Proven experience in a leadership role within paid advertising, with a track record of successful campaign management.
● Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
● Hands-on experience with Google Ads, Performance Marketing, Meta Ads Manager. (Tiktok Ads manager will be a bonus)
● Prior experience as Ad Ops/Ad Operations Specialist, Media Buyer/Media Buy Specialist, and Programmatic Specialist is preferred but not required.
● Proficient in MS Office and Google Office suite e.g Excel Sheets, Word Documents & PowerPoint Presentations.
● Required Skill(s): Google Ads, Performance Marketing, Google Analytics, Google Tag Manager, Facebook Ads Manager.
Job Type: Full-time
Pay: RM2,702.51 - RM5,500.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Miri (Miri): Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Preferred)
Experience:
- Paid Ads Specialist (Lead) : 3 years (Preferred)
Location:
- Miri (Miri) (Preferred)
Work Location: In person
