Lead, Brand Marketing Malaysia

Who You’ll Work With

The Lead, Brand Marketing Malaysia, will report to the Senior Director, Marketing – SEA&I and partner closely with the Brand Marketing teams across Southeast Asia & India (SEA&I) and Asia-Pacific Latin America (APLA). This role will collaborate with teammates across Nike to build more effective and efficient ways to inspire and connect with athletes*.

Specifically, this role will collaborate and partner with the following key internal and external stakeholders to build integrated marketing plans: Brand Management, Brand Creative, Integrated Media, Digital Marketing, Energy Marketing, PR/Communications, Social & Community Impact, Product & Merchandising, Marketplace Partners, Finance & Procurement, Agency & Production partners.

Who We Are Looking For

We are searching for a Lead, Brand Marketing to join our Brand Management team. This is a critical role that will grow and shape the future of Sport & culture in the country and should have a good grasp of the local sports, sports communities, youth culture and the sneaker & fashion landscape. This role will be able to lead initiatives, can balance creativity with organization and discipline in a fast paced, ambiguous environment, have a strong digital acumen to keep pace with our fast-moving consumer.

• Bachelor’s degree in marketing, Business, Communications or equivalent
• 7+ years of working experience in brand management, consumer marketing or related experience in fashion, editorial, publishing, sports, consumer brands, magazines, streaming platforms, subscription services.
• Genuine passion and knowledge of sports, sneaker/streetwear culture, youth culture trends and the Nike brand.
• Ability to think strategically, lead initiatives, project teams and influence effectively.
• Ability to activate and leverage sports communities.
• Pro-active information-seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment.
• Previous experience with managing budgets, agencies, teams and communities (Sport & Culture).
• A team-first mentality with ambition to coach and mentor others.
• Expert proficiency in Microsoft PowerPoint, Apple Keynote and strong proficiency in Microsoft Excel.
• Excellent verbal and written proficiency in English.
  
  

What You’ll Work On

Reporting to the Senior Director, Marketing – SEA&I, you will be partnering closely with the Marketing teams in your country, the Singapore Regional HQ for Southeast Asia & India (SEA&I) and the Asia-Pacific Latin America (APLA) geography at Nike WHQ, to execute Nike’s brand strategy and drive cross-functional execution of our seasonal and daily initiatives.

In this role, you will –

• Focus on key projects that build consumer experiences that accelerate brand engagement and business growth opportunities internally and externally for the Nike Brand.
• Provide brand management, team collaboration, functional & operational excellence, community building, agency management and formulate new & disruptive ideas through best in class on ground activations and experiences.
• Gain insights from consumers on sport & cultural trends.
• Oversee Retail execution and excellence in Nike’s stores (both Nike-only and multi-brand)
• Lead on-ground activations in partnership with Nike’s retail partners
• Oversee product integration into seasonal programming, briefing marketing initiatives, supporting development of seasonal programming, managing asset development and distribution across multiple channels.
• Deliver marketing plans from ideation to execution and manage campaign progress measurement including recapping and de-briefing as well as managing day to day operations that includes budget management, internal systems, reporting, product ordering, influencer seeding etc.