Job Location: Kuala Lumpur
Kuala Lumpur
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
We are seeking a dynamic and results-driven General Trade Manager to lead and grow our general trade business in Malaysia. This role is pivotal in achieving sales targets, developing strategic customer plans, and ensuring optimal product distribution and visibility.
Main Responsibilities:
- Lead the development and execution of general trade strategies aligned with business growth objectives
- Propose commercial policies, programs, and customer plans tailored to the general trade channel
- Recommend sales budgets including volume, trade spending, and visibility initiatives
- Monitor performance against targets and implement contingency plans when needed
- Analyze performance of key partners and identify growth opportunities
- Define partner-specific goals, KPIs, and action plans
- Maintain regular communication and conduct business reviews with key wholesalers
- Collaborate with distributors to negotiate contracts and promotional activities
- Drive strategic initiatives and annual trade incentives in alignment with sales plans
- Ensure trade spending aligns with commercial policy, validate claims and manage financial aging reports to maintain clean records
- Submit timely documentation and approvals to facilitate payments
- Work closely with distributors to develop and implement action plans/strategies
- Monitor in-store execution and ensure alignment with national strategies
- Validate distributor data to support informed decision-making
- Monitor the actual in-store deployment at national level, follow up and coordinate with sales teams to ensure local execution is align with define plans and policies
- Ensure seamless communication with distributor and Distributor’s region field team on all on monthly activities and plans
Who we are looking for:
- University degree in Business, Marketing, or related field
- Strong relevant experience in sales and / or trade management, in FMCG categories; sweet packaged food category experience is strong plus
- Proven track record in distributor and key wholesaler management
- Strong market knowledge of general trade and independent small merchants (ISM)
- Advanced stakeholder management skills, collaborative mindset with strong interpersonal skills
- Strong execution focus to drive sell-out through product availability and visibility
- Proactiveness, result orientation and ability to work under pressure
- Proficiency in Malay and English, written and spoken. Additionally, Mandarin and / or Cantonese is considered a strong plus.
- Advanced MS Office skills: Excel, PowerPoint
- Willingness to travel across West and East Malaysia
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Strong analytical mind, attention to details on one hand, and ability to cooperate with employees at all levels and great organisational skills on the other, would be key to success. Employee contribution and engagement at Ferrero is based on the individual, team and organisation dimension, so you should have the ability to work independently, as a part of the team and build good relations with stakeholders at all levels. Being flexible and dealing with a dynamic working environment as well as the ability to embed new knowledge and skills in existing competencies will definitely help you to become high performer here.
