Senior E-Commerce Marketing Specialist

Job Purpose:
 

The Senior e-Commerce Marketing Specialist at Tec D Distribution plays a key role in driving the success of our white-label B2B ecommerce platform. This role focuses on empowering our reseller partners to compete effectively by enabling them to market and sell Tec D’s product offerings more efficiently.
The specialist is responsible for executing go-to-market strategies, supporting partner recruitment and onboarding, and working closely with product managers to align marketing initiatives with business goals. This includes developing marketing plans, analyzing market and competitor trends, and continuously enhancing the platform’s value proposition.
Our ecommerce platform is a strategic tool that helps partners accelerate sales, streamline operations, and deliver stronger customer engagement. The role requires a strong grasp of B2B marketing, digital strategy, and partner enablement within the IT distribution ecosystem.

Responsibilities:

• Work closely with the product manager to support go-to-market strategies and product offerings via B2B channels.

• Assist in developing business strategies for e-commerce growth, customer acquisition, and sales optimization.

• Define, communicate, and execute a clear vision for the platform's success, aligning with the company's overall objectives.

• Manage and update B2B e-commerce platforms, ensuring accurate product listings, pricing, inventory, and promotions.

• Analyze market trends, competitor activities, and customer feedback to refine strategies and capitalize on emerging opportunities.

• Work closely with reseller partners to understand their needs, challenges, and goals, ensuring the platform meets their requirements.

• Provide ongoing support and guidance to partners, helping them leverage the platform's content and capabilities effectively.

• Develop and implement a targeted partner recruitment strategy to expand the reseller network and drive sales adoption.

• Stay informed about industry trends, market shifts, and technological advancements that impact the B2B ecommerce landscape.

• Work directly with TD SYNNEX IT team on functionality and/or any developmental initiatives.

• Define key performance indicators (KPIs) to measure the success and impact of the platform's go-to-market strategies.

• Regularly monitor, analyze, and report on KPIs, providing insights and recommendations for improvements.

• Support marketing teams on digital campaigns, EDMs, and promotional initiatives tailored for B2B e-commerce.

Knowledge, Skills and Experience:

• 3-5 Years of experience in B2B e-commerce or digital marketing roles of work experience.

• Proven track record of supporting or leading go-to-market campaigns.

• Experience working in channel distribution or IT/reseller industries is a strong plus.

• Hands-on experience managing B2B digital platforms and optimizing performance.

• Familiarity with product information management (PIM) and e-catalog systems.

• Able to recognize and attend to important details with accuracy and efficiency.

• Understand, communicate, and collaborate effectively with people across various identities.

• Able to communicate clearly and convey necessary information.

• Able to interact effectively with higher levels of management (managers & above)

• Able to negotiate skillfully and promote/sell ideas persuasively.

• Possesses strong organizational and time management skills, driving tasks to completion.

• Able to adjust readily to change and adapt as needed.

• Able to constructively work under stress and pressure when faced with high workloads and deadlines.

• Able to work independently with minimum supervision.

• Able to collaborate and build solid, effective working relationships with vendors, partners and others.

Key Skills

What’s In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At Tec D, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.