This position reports to the Regional Marketing Manager and is responsible to drive end-to-end digital campaigns across Southeast Asia.
Digital Campaign Management:
- Plan, build, and execute both regional and local digital campaigns across Southeast Asia, ensuring alignment with business objectives and market needs.
- Execute B2B digital campaigns to generate MQLs and implement B2C digital campaigns focused on driving e-commerce sales conversion across marketplace platforms.
- Coordinate with in-country marketing teams to localise messaging, creative assets, and targeting strategies.
Lead Generation & Management:
- Manage marketing lead scoring, segmentation, and qualification processes in Salesforce Pardot (Marketing Cloud Account Engagement).
- Collaborate with inside sales teams to manage marketing qualified leads (MQLs) while continuously monitor lead funnel performance with both inside and field sales through regular cadence.
Performance Marketing:
- Manage paid media budgets across platforms (Google Ads, LinkedIn, Meta, Programmatic).
- Track, analyse, and report on campaign KPIs such as CPL, CAC, ROAS, and conversion rates.
- Continuously optimise creative, targeting, bidding strategies, and landing pages.
Cross-Functional & Regional Collaboration:
- Partner with regional business units to align campaign messaging and ensure consistency. • Work closely with in-country marketing teams to plan, execute, and report on local campaigns.
- Coordinate with in-country marketing team on localised campaign adaptations.
Agency Management:
- Collaborate with external agencies, providing clear directives and ensuring the delivery of highquality work.
- Manage relationships with agencies to meet project deadlines and campaign objectives. Reporting & Insights:
- Produce regular performance dashboards and campaign reports with actionable insights. • Recommend strategies to improve effectiveness and efficiency of campaigns.
Job Type: Full-time
Pay: Up to RM5,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Work Location: In person