Marketing Manager - Mobility, MY

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

The team is responsible for the consumer-focused marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabPay, GrabFood, GrabMart, and newer additions like Grab Dine Out. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to Know the Role

The successful candidate will play a key role in driving growth for Grab's mobility business through new product launches and service expansion, increasing ride bookings, and acquiring new users across the country. You will lead the planning, strategizing, and execution of marketing initiatives across key mobility segments, including passenger acquisition and driver-partner engagement.

You'll be involved across the entire spectrum of Grab Malaysia's Mobility marketing activities—consumer brand positioning, demand stimulation, corporate social reputation, and empowering our driver partners' success—so your approach to marketing challenges needs to balance both logic and creativity, rigour and imagination.

You will report to Head of Marketing, MY and will be based onsite at Grab Petaling Jaya office.

The Critical Tasks You Will Perform

50% Lead Marketing Strategy

• You will drive business growth across all target segments through acquisition and retention plans that hit business objectives and build brand loyalty.

30% Marketing Communications and Go-to-Market Campaign Lead

• You are responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
• You will manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
• You will manage key stakeholders within Marketing (i.e. PR, Digital Performance, Market Research, Agencies.) as well as Business and Operations teams (i.e Product, Legal, Finance, BD) to ensure best-in-class consumer experience with your campaigns.

20% Curate Marketing Insights

• You will work with our marketing analytics and consumer research teams to analyse insights into how consumers and driver-partners are using our platform and translate these into innovative campaigns.
• You will lead brainstorming sessions and discussions with various stakeholders (including creative, media, and social media agencies) to develop impactful outputs that drive engagement and motivate action among consumers and driver-partners.

Qualifications

What Essential Skills You Will Need

• Bachelor's degree in marketing, communication, business or relevant majors
• At least 5 years of experience in mobility, transportation, logistics, e-commerce or related industries.
• Proven ability to develop and execute impactful marketing strategies and campaigns based on insights and market understanding.
• A strong portfolio showcasing experience in product launches, sales promotions, and turning insights into creative ideas.
• A keen interest in latest marketing trends, tools, and technologies, with the ability to assess their potential impact on GrabCar marketing.
• A history of working with diverse teams to streamline processes, reduce friction, and drive continuous improvement.
• Familiarity with the entire marketing mix, including leveraging above-the-line and below-the-line channels for brand activation and executing end-to-end campaign rollouts for multiple initiatives (e.g., product launches, consumer campaigns, merchant campaigns).

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.