Position Overview:
The PR, Marketing, and Customer Management is responsible for strategically positioning the company, building brand equity, and enhancing customer experiences. This role leads cross-functional efforts to drive effective marketing campaigns and ensure exceptional customer satisfaction, focusing on elevating the brand's image, attracting and retaining customers, and contributing to sustainable business growth.
Goals:
Enhance Brand Visibility: Strategically position the company as a leading and trusted entity in the industry, attracting new business opportunities, partnerships, and increased participation in our events.
Roles & Responsibilities:
● Leading, Managing and Accountability
o Leading, managing and holding the team accountable for their performance to meet the company goals.
o Conduct regular performance evaluations and provide constructive feedback.
● Public Relations:
o Develop and implement PR strategies to enhance the company's reputation and public image.
o Cultivate positive relationships with media, influencers, and stakeholders.
o Manage crisis communications effectively and proactively.
● Marketing Campaigns:
o Lead the planning and execution of integrated marketing campaigns across various channels.
o Analyze market trends and consumer insights to inform marketing strategies.
● Customer Service Management:
o Oversee and optimize customer service processes to ensure timely and effective issue resolution.
o Implement customer-centric initiatives to enhance overall satisfaction and loyalty.
o Monitor and respond to customer feedback, reviews, and inquiries across multiple platforms.
● Digital and Social Media Management:
o Oversee and manage the company's digital assets, including the website and social media platforms.
o Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and registrations.
o Create and curate relevant content for various social media platforms.
Requirements:
● Education: Bachelor's or Master's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
● Experience: 5 years of relevant work experience in marketing, public relations, or customer service roles
● Creative and Strategic Thinking: Ability to think creatively and strategically, developing plans that align with overall business objectives.
● Customer-Centric Mindset: Deep understanding of customer needs and a commitment to delivering exceptional customer service experiences.
● Analytical Skills: Strong analytical skills for assessing marketing campaign performance, customer satisfaction metrics, and other key performance indicators, enabling data-driven decision-making.
● Adaptability: Ability to adapt to changing market dynamics, customer preferences, and emerging trends in a dynamic business environment.
● Communication Skills: Excellent verbal and written communication skills; ability to interact professionally with diverse groups.
● Technical Proficiency: Familiarity with digital marketing tools, CRM systems, and social media platforms.
● Technological Proficiency: Experience with AI tools and a demonstrated ability to adapt to new technologies quickly.
● Agility: Capacity to think and work swiftly in a dynamic environment.
Performance Metrics (Scorecard):
● B2B Client Secured: Revenue (CM)
● Sponsorship Acquisition & PR: Sponsorship amount and PR and media reach.
● B2C Participant Registrations: Conversion rates from marketing initiatives.
● Customer Helpdesk Metrics: Response time to customer inquiries & promptness in resolving customer issues while maintaining high-quality standards.
Job Types: Full-time, Permanent
Pay: RM5,000.00 - RM6,500.00 per month
Benefits:
- Additional leave
- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Vision insurance
- Work from home
Schedule:
- Early shift
- Monday to Friday
Supplemental Pay:
- Yearly bonus
Ability to commute/relocate:
- Petaling Jaya: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- What is your expected salary?
Education:
- Diploma/Advanced Diploma (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Language:
- Mandarin (Preferred)
Work Location: In person