- Contributes information, ideas, and research to help develop marketing strategies
- Helps to detail, design, and implement marketing plans for each product or service being offered
- Sets marketing schedules and coordinates with colleagues, sponsors, media representatives, and other professionals to implement strategies across multiple channels
- Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
- Answers questions from clients about product and service benefits
- Maintains excellent relationships with clients through superior customer service
- Tracks sales data and works to meet quotas or sales team goals
- Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance
- Creates and presents regular performance reports for managers and executives
- Helps to interview, hire, manage, and direct members of the company’s marketing and sales teams
- Assigns specific employees to marketing and sales projects or client accounts as needed
- Implements and adheres to company policies and procedures
- Attends trade shows and travels to meet clients as needed
As well as formal qualifications, a Marketing and Sales job description should include the following qualities:
- An analytical mind
- An ability to learn new technologies quickly
- Good time management skills
- An ability to follow processes
- Strong documentation skills
- Good communication skills – both written and verbal
- Commercial and business awareness