Manager Trade Marketing

Job Summary

• Jointly develop and execute trade promotions for clients to drive sales in the retail.

• Execution of trade marketing plan.

• Management BTL expenses

• Track & monitoring progress of campaigns.

• Conduct business review with client.

General Responsibilities

• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
• Develop, monitor, and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives.
• Monitor, analyse and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc.
• Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses.
• Consolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing efforts.
• Oversee and manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities.
• Develop, manage and monitor the execution of above the line marketing campaigns and go-tomarket activities, including in-store promotional initiatives.
• Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment and evaluate effectiveness of trade marketing plans.
• Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers' needs.
• Align with clients on agreed plans related to merchandising/planograms, trade promotions, instore execution, multiple points of purchase, point of sale materials, etc.
• Work closely with client to conduct product training programs and organize CPE.

Functional Skills and Knowledge

• Demonstrate sound knowledge and understanding of the business and industry, especially product categories and channels
• Proven capabilities in marketing planning, market research and demand forecasting, as well as a sound understanding of customer needs and client marketing needs
• Demonstrate advanced research and analytical skills
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
• Demonstrate fluency in English (both written and spoken)

Education

Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline