JOB SUMMARY
Key Duties & Responsibilities
- Ensure all marketing strategies and initiatives are aligned with the College’s vision, mission, and core values.
- Build and maintain a strong brand identity for the College.
- Ensure effective and timely communication within the College and with external stakeholders.
- Establish and maintain positive relationships with media representatives.
- Supervise, mentor, and develop subordinates.
- Oversee the smooth day-to-day operations of the Marketing & Communications Unit.
- Assist in planning, developing, and executing marketing strategies and initiatives to support student enrolment and enhance the College’s image.
- Coordinate with Heads of Departments and relevant units (e.g., Student Affairs, International Office, University Placement & Alumni) on marketing, promotional activities, and events.
- Implement the College’s communication and branding policy to ensure consistent internal and external messaging.
- Identify new marketing opportunities and target segments, including support for international marketing efforts.
- Conduct market research and gather insights to evaluate the effectiveness of marketing campaigns and activities.
- Collaborate with the Finance Department to monitor budgets and ensure expenditures remain within approved limits.
- Prepare periodic management reports on marketing performance and budget utilisation.
- Guide and motivate team members to meet departmental targets.
- Assist in performance reviews and development planning for subordinates.
JOB REQUIREMENTS
- Bachelor’s degree in a relevant discipline from a recognised institution.
- Minimum 5–8 years of relevant experience, with at least 2–3 years in a supervisory or managerial role.
- Preferably with experience in the education sector (e.g., private colleges, universities, or international schools).
- Strong verbal and written communication skills in English.
- Excellent interpersonal skills with the ability to communicate effectively at all levels.
- Strong leadership and teamwork skills, with good time management abilities.
Job Type: Full-time
Pay: RM6,000.00 - RM7,000.00 per month
Education:
- Bachelor's (Required)
Work Location: In person