MISSION
MKS PAMP is seeking a highly motivated and dynamic Community & Social Media Manager to lead and grow our online presence while fostering meaningful engagement with our community. This role is a blend of creativity, analytics, and strategic execution, aimed at strengthening our company’s connection with its audience and driving measurable outcomes through organic and paid strategies. The ideal candidate is a native English speaker with experience managing online communities, crafting compelling content, and running paid social campaigns. A background or interest in the precious metals industry is highly desirable.
MAIN ACTIVITIES AND RESPONSIBILITIES
- Social Media Management:
- Oversee and manage the day-to-day operations of our social media platforms including Instagram, TikTok, LinkedIn, and others.
- Manage and moderate comments, messages, and feedback across all platforms, ensuring prompt and professional responses.
- Cultivate and engage with our existing communities to enhance loyalty and advocacy.
- Develop and execute engaging, brand-aligned content strategies, including posts, videos, and stories.
- Collaborate with internal teams to highlight products, services and industry insights.
- Stay ahead of trends and propose innovative content ideas to drive engagement and growth.
- Plan, execute, and optimize paid social media campaigns to achieve business goals, such as brand awareness, engagement, and lead generation.
- Analyze campaign performance, provide detailed reports, and recommend strategies for improvement.
- Identify, engage, and manage relationships with influencers who align with our brand values and audience.
- Collaborate with influencers to create impactful content and campaigns that amplify brand reach.
- Monitor influencer performance metrics and provide insights to improve partnership outcomes.
- Utilize analytics tools to monitor performance metrics (e.g., engagement rates, reach, impressions, and paid campaign results).
- Provide actionable recommendations based on data to optimize organic and paid strategies.
- Report on audience behavior, campaign performance, and key insights to inform future strategies.
- Foster relationships with online followers, addressing website inquiries, concerns, and feedback professionally and empathetically.
- Handle various comments with composure, tact, and a solutions-focused approach.
- Act as the voice of the brand, ensuring consistency in tone and messaging across all channels.
- Work closely with customers and partners to co-develop social media campaigns and initiatives that enhance brand awareness, sales, and community engagement.
- Monitor partners’ social media activities and ensure brand values are maintained and constantly represented.
Support partners by providing corporate marketing materials and other resources to help them successfully run digital campaigns.
REQUIRED EDUCATION AND EXPERIENCE
- 5 years of proven experience in managing social media accounts, online communities, and paid social media campaigns.
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
QUALIFICATIONS AND SKILLS
- Experience with content creation tools (e.g., Adobe Suite).
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Creative mindset with a practical approach to managing and engaging audiences.
- Experience with social media management tools (e.g., Hootsuite) and analytics platforms (e.g., GA4, Facebook Ads Manager).
- Familiarity with digital advertising strategies, audience segmentation, and budget optimization.
- Experience or a strong interest in the precious metals industry is highly preferred.
- Ability to work independently, prioritize tasks, and meet deadlines.
- A proactive, problem-solving attitude and excellent interpersonal skills.
- Native English speaker with exceptional written and verbal communication skills.