At Community Activation, our objective is to create authentic, relevant and relatable user-generated content with our Key Opinion Buyers who include our mothers, women and dads in the Supermom Community!
Our Community Activation will focus on
- Develop compelling strategies to achieve commercial and branding priorities with Supermom’s Key Opinion Buyers with a focus on user-generated campaigns, affiliate marketing and lead generation via Crowd Influence
- Oversee the content development of campaigns, ensuring it aligns with both client goals and audience preferences.
- Act as the day-to-day contact for assigned clients (both internal and external partners)
- Lead client meetings to understand goals, deliver progress reports, and suggest improvements or optimizations.
- Manage the full campaign lifecycle, from initial brief to post-campaign analysis.
- Utilize data-driven insights to optimize campaign performance, increase engagement, and maximize ROI.
- Monitor campaign performance metrics and generate reports highlighting key successes, insights, and recommendations.
- Leverage analytical tools to assess UGC engagement levels, brand mentions, and overall campaign impact.
Requirements
- Minimum of 2-3 years of experience in community activation, digital marketing or social media management, ideally in an agency setting.
- Demonstrated expertise in managing user-generated content campaigns.
- Strong client management experience, with a history of delivering results for multiple brands simultaneously.
- Excellent communication and interpersonal skills.
- Ability to develop and implement data-driven strategies.
- Proficiency in social media trends and best practices in user-generated content
- Preferably to be experienced in social media analytics and listening tools such as and analytics platforms (e.g., Google Analytics, social listening tools).
- Creativity and passion for fostering vibrant, active brand communities
- Proficiency in another SEA written language (Chinese, Bahasa Melayu / Indonesia) will be a plus