Associate Trade Digital & Transformation Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Mid Management Level

FUNCTION: Trade & Commercial

SALARY RANGE: Basic salary + excellent benefits + market leading bonus

The Associate Trade Digital and Transformation Manager plays a pivotal role in accelerating the digital evolution of trade marketing and commercial operations through data-driven, tech-enabled solutions that enhance operation efficiency and enhance customer satisfaction. The primary objective is to drive digital adoption and transformation across trade channels, enabling smarter decision-making, streamlined processes, and more impactful trade execution. This includes supporting the rollout of digital tools, optimizing trade campaigns through technology, and fostering a culture of innovation within the commercial organization.

Reports to: Trade Digital & Transformation Manager

Reporting Level: Manage Self & Others

• Digital trade strategy & execution
  • Support the development and execution of digital trade strategies aligned with commercial goals.
  • Collaborate with cross-functional teams to digitize trade marketing campaigns and promotions.
  • Assist in the rollout of digital tools and platforms across retail and distributor networks.
• Transformation & process optimization
  • Identify opportunities for process improvement and automation within trade operations.
  • Support change management initiatives to drive adoption of new digital solutions.
  • Monitor KPIs and performance metrics to assess the impact of transformation efforts.
• Data & insights
  • Leverage data analytics to generate actionable insights for trade teams.
  • Support the integration of digital dashboards and reporting tools.
  • Collaborate with IT and data teams to ensure seamless data flow and system connectivity.
• Stakeholder engagement
  • Work closely with sales, marketing, finance and external partners to align digital initiatives.
  • Provide training and support to internal teams and trade partners on new tools and processes.
  • Act as a key liaison between commercial teams and digital transformation leads.

• Possess a strategic mindset, a strong analytical foundation and a passion for driving change.
• A curious problem-solver, a collaborative innovator, and someone who thrives on turning complexity into clarity.
• Aspire to contribute meaningfully to the transformation of trade marketing through technology, data-driven insights and process excellence.
• Ability to build a strong working relationship between colleagues and external partners.
• Enjoy working in a fast-paced multinational environment.

• Bachelor’s degree in business, marketing, digital innovation, or related field.
• 2-4 years of experience in trade marketing, digital transformation, or commercial operations in FMCG, retail or consumer goods industry.
• Strong project management and organizational skills.
• Proficiency in digital tools (e.g. e-commerce platforms, analytics dashboards, PowerBI, Microstrategy)
• Excellent communication and stakeholder management abilities with strong influencing and problem-solving skills, encouraging trust and confidence.
• Good command of English and Bahasa Malaysia
• Adaptable to handle matters on an independent basis
• Proactive, organized, resourceful and cost-conscious.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies
• Uphold BAT values: Truly Inclusive, Do The Right Thing, Love Our Consumer, Passion To Win, Empowered Through Trust and Stronger Together.

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!