APAC Brand Strategy Manager

Company Description

About Jobstreet by SEEK

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK’s presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve reliability of marketplace information.

In 2021, 2022, 2023 and 2024, SEEK was recognised as one of Australia’s Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards. SEEK was also named a 5-Star Employer of Choice by HRD Asia in 2024 and won four accolades at TalentCorp’s Life at Work Awards 2023 in Malaysia.

Job Description

About the Role

Reporting to the APAC Senior Brand Manager, you'll be a brand specialist within the APAC Marketing Strategy team. Your primary focus will be developing brand strategy and leading key projects that strengthen customer engagement across the APAC region. You'll oversee both regional strategy and local execution in Malaysia, Singapore, and Hong Kong.

Key Responsibilities

Brand Strategy & Implementation:

• Partner with the APAC Senior Brand Manager to drive brand strategy across all Group brands (SEEK, Jobstreet, Jobsdb, Jora and ESV partners)
• Embed SEEK's brand positioning across all customer touchpoints
• Lead and implement brand projects that deliver on our vision
• Collaborate with Creative Studio to ensure consistent brand communications

Campaign & Market Management:

• Work with Integrated Campaigns and Country Marketing Teams (MY, SG & HK) on campaign briefs
• Manage APAC brand sponsorships and partnerships to enhance visibility and trust
• Adapt brand assets for local audiences based on insights from country teams
• Maintain brand architecture consistency across all platforms

Performance & Relationships:

• Monitor metrics and brand health indicators to drive performance KPIs
• Manage brand budget with accurate forecasting and reconciliations
• Build and maintain relationships with agencies, partners, and suppliers
• Collaborate across departments including Marketing, Product, Sales, and HR

About the Team

The APAC Marketing Strategy team shapes marketing and brand strategy, manages research studies, integrates customer insights, and drives marketing operational alignment across APAC.

Qualifications

Experience & Expertise:

• 5+ years marketing experience with strong focus on brand strategy and management
• Expert understanding of media channels and marketing segments
• Strategic thinking with data-driven problem-solving abilities

Skills:

• Exceptional project management and prioritization skills
• Demonstrated commercial acumen and budget management experience
• Collaborative leadership with outstanding stakeholder management
• Creative mindset balanced with business focus
• Strong organizational and decision-making abilities

Additional Information

Perks and Benefits

• Attractive remuneration package
• Hybrid Working
• Flexible leave offerings
• Smart casual dress code every day

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.